AI

Engage your global audience with AI-powered subtitling solutions

21.10.2024 by Delingua

In today’s digital-first world, video content is a necessity. It’s one of the most powerful tools for businesses to stay competitive and connect with global audiences. But to truly maximise reach and engagement, it must be accessible to everyone, everywhere.

That’s where LanguageWire’s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and allows businesses to scale their content effortlessly across regions. We ensure that the video content reaches a broader audience and engages them meaningfully.

Here’s how our approach sets us apart — and how it can transform the way you think about video localisation.

Simplifying complex subtitling workflows

One of the biggest challenges for global enterprises is managing the complexity of localising video content for multiple markets. 

Between handling different languages, adhering to brand guidelines and business terminology, and ensuring consistency across regions, localisation can feel like a daunting task. That’s where our end-to-end subtitling solutions come in. 

We take a hands-on approach here. Customers can simply upload their videos to our platform, leaving the heavy lifting to us. From the moment a video is submitted, our process kicks into high gear, combining the best of AI and human expertise to generate high-quality, contextually accurate subtitles.

With Smart Editor in subtitling mode, we create captions ensuring cultural nuances, technical terminology and brand voice are respected. 

The best part? Our customers can stay hands-off for most of the process but are invited to collaborate when it matters most – during validation and styling.

A customer-first collaboration experience

What makes LanguageWire’s subtitling so special is its interactive validation and styling phase.

Once AI and human linguists create the captions, customers can review the subtitles in our Smart Editor for accuracy, consistency and brand alignment. This is a simple and powerful step. And it’s designed to keep your team in full control without the complexities of managing the full process.

The Smart Editor presents subtitles intuitively, allowing for quick edits such as adjusting text, merging or splitting segments or synchronising timestamps – all with just a few clicks. Segment-by-segment synchronisation ensures that reviewing each caption feels seamless and efficient.

Styling is another powerful feature that allows customers to customise subtitles effortlessly. They can adjust font size and type, background color, text alignment, and screen position, ensuring that subtitles look professional and align with their visual identity.

This level of customisation can be applied to individual segments or across the entire video, giving customers the flexibility to create tailored subtitles that meet their specific needs.

Consistent, on-brand messaging

We understand that localisation is not just about translation. It’s about capturing your brand voice in a way that resonates with audiences, no matter the language.

Our Smart Editor seamlessly integrates with your existing linguistic assets, like translation memories and termbases. This integration ensures that your subtitles use the correct terminology and tone throughout the video, providing a consistent experience for your global audience.

Whether you’re producing marketing videos, e-learning materials, technical content, or internal communications, your subtitles will align with your brand’s voice and technical specifications. 

The full end-to-end process

Our customers love that we handle the entire subtitling workflow, from initial submission to final burn-in of the subtitles. After reviewing and approving the final product, we then deliver the highest quality content.

We ensure a smooth subtitling process, whether our customers are working on one video or hundreds. This level of efficiency and accuracy helps global enterprises scale their content localisation with ease, saving time and money with better processes and minimal time investment from their internal team.

Increasing engagement with subtitles

Did you know 89% of people use subtitles or captioning when consuming media?

Subtitles are invaluable for making video content easier to follow, hear and understand. Adding localised subtitles goes beyond accessibility. It also drives deeper engagement. Studies reveal that videos with subtitles are not only watched for longer durations but are also more likely to be shared across platforms.

By making your videos accessible to non-native speakers, hearing-impaired viewers and those who prefer watching without sound, global enterprises are broadening their audience and increasing both reach and impact.

Discuss your next subtitling project with LanguageWire

Ready to simplify your video localisation process and reach global audiences with ease?

LanguageWire’s subtitling solutions are here to help. We combine next-generation technology with human expertise, ensuring your subtitles are tailored, accurate and impactful.

Interested in learning more? Request a personalised demo and take the first step toward optimising your video content for the global stage.

This article was originally published by LanguageWire (Verity Hartley).

Welcome to LanguageWire’s stand at NBForum

17.9.2024 by Katja Virtanen

It will soon be time for one of the absolute highlights of the business year: Nordic Business Forum 2024 at Messukeskus in Helsinki.

The event is again expected to attract more than 6,500 participants from many different countries, as well as nearly 30,000 livestream followers. The event features presentations by the world’s leading thinkers, excellent business tips and intensive networking.

LanguageWire is there, of course

Delingua has acted as Nordic Business Forum’s official interpreting partner since the early years of the event. This year, it will be the first time that our new parent company LanguageWire acts the interpreting partner. All presentations on the main stage will be interpreted from English into Finnish, Estonian, Swedish, Latvian and Lithuanian.

LanguageWire will also have its own stand (6d5) at the event, not to mention our virtual stand in the Brella app. Both stands will offer you the chance to learn more about LanguageWire’s extensive selection of translation, interpreting and language technology solutions and take part in our magnificent LEGO prize draw.

What’s new?

LanguageWire offers next-generation AI solutions that utilise automation, advanced neural networks and deep-learning algorithms. Our solutions boost our customers’ business and make multilingual content management smart and effortless.

Let’s take a couple of examples of what we will be demonstrating at our stand.

LanguageWire Generate is our Gen AI content creation tool that can help businesses speed up lead generation and improve conversion. The tool is designed to create high-quality content that meets the specific needs of the business. By incorporating various parameters to tailor distinct content pieces and by leveraging the company’s content memory and termbases, LanguageWire Translate can produce and customise content that resonates with its target audience.

LanguageWire Translate is our vision of what kinds of requirements a machine translation system for corporate use should meet. On the surface, it looks quite similar to many of its machine translation competitors, but the difference lies under the hood. The key features of LanguageWire Translate include a deep-learning neural network translation engine, extremely strong security and utilisation of the customer organisation’s language resources.

Of course, we will showcase the entire range of LanguageWire’s language solutions, what we call our ecosystem. Its core is LanguageWire Platform, which seamlessly integrates a variety of advanced technology solutions.

See you at our stand!

LanguageWire is an international corporation headquartered in Denmark. That is why we will also be organising some LEGO activities at our stand: take a moment to relax during the hustle and bustle of the seminar, visit our stand and build something concrete!

Also, be sure to bring your headphones so that you can listen to our simultaneous interpreting on your smartphone.

See you at Nordic Business Forum on 25–26 September!

Boost your business with interpreting

28.8.2024 by Katja Virtanen

A typical situation in which the business world relies on interpreters is a head-on collision with a language barrier. This can happen when your company receives guests from another culture, such as China, and you simply do not have any common language. It is self-evident that without a professional interpreter, such a business meeting would yield no results.

However, I would venture to say that interpreting is useful in other business-related situations, too. Even when everyone can use English – more or less fluently. Below, you will find some good reasons to arrange interpreting also for other business situations.

1. Remember that someone may genuinely need interpreting

We often assume that everyone can use at least English. However, the truth is that the ability to speak foreign languages varies just as much as the ability to do maths. The threshold for revealing your own insufficient language skills may also be high.

Interpreting gives everyone an equal opportunity to understand and participate in the discussion. What is crucial is expertise, not language skills.

2. Increase the efficiency of communications

Insufficient language skills can lead to misunderstandings. It can be difficult to find the right words or you cannot express yourself as clearly as in your native language. Good language skills alone are not always enough: there are different accents, difficult abbreviations or culture-specific metaphors, which are something that professional interpreters are trained in.

In a Forbes survey, more than half of companies (65%) admitted that insufficient language skills lead to inefficiency and lower productivity in business. Learning languages certainly helps, but it is slow when compared to using interpreting at key events.

3. Create more business

The more languages you use in your business, the wider the audience you invite to participate and the more business opportunities you create.

A webinar in Finnish about your company’s new services will reach only Finnish speakers and perhaps some others who happen to know some Finnish, whereas including interpreting in Swedish will improve your company’s business opportunities in the Swedish market as well. With remote interpreting, it is very easy to add interpreting in almost any language to almost any remote meeting platform.

4. Improve the customer experience

By providing interpreting in different languages, you not only create new business opportunities but also show that you take into account the variety of languages among your customers. This means you can improve both communications and the customer experience.

A brilliant example of recognising the benefits of interpreting in business and putting the customer experience at centre stage is Nordic Business Forum: Although this mega business seminar organised in Helsinki will be held entirely in English, all main stage presentations will be interpreted simultaneously into Finnish, Swedish, Estonian, Latvian and Lithuanian. By providing interpreting in these languages, the organiser welcomes participants from these language areas, giving them special consideration among the more than 6,500 participants. The number of participants from these countries will increase and new business opportunities will emerge.

5. Be a pioneer, try AI interpreting

Given the level of hype about AI, a true pioneer will provide AI interpreting in appropriate situations instead of no interpreting at all.

This kind of interpreting is handled entirely with the aid of computers: speech recognition software converts source-language speech into text and the machine translation engine translates the text, which is then converted into target-language speech.

Naturally, the above-mentioned entirely technology-based interpreting is an alternative that does not fully replace a professional human interpreter in all situations. However, it is undeniable that in some language pairs, the output quality is already quite high. Entirely technology-based interpreting is extremely cost-efficient and a good option when the language pair and the interpreting situation allow it and when the alternative would be to not arrange interpreting at all.

We are happy to advise you on what kind of interpreting and technology is best suited for a certain business situation. You can also read more about our interpreting services here.

How generative AI can help elevate your work and boost efficiency

26.4.2024 by Delingua

In the last year, awareness of Generative AI has skyrocketed. The availability of newer and more powerful GPT models has given everyone a chance to benefit from this new technology.

But what exactly are those benefits? How is generative AI really going to change the way you work and why should we be investing our time in understanding these new, powerful tools.

Let’s look at some ways you can use AI to help you work smarter and faster than ever.

Kickstart Creativity

Generative AI is a great starting point for getting your ideas on the page. When working creatively, nothing can be worse than blank page syndrome, where the cursor blinks at you incessantly while you wait for inspiration to strike.

From creating article outlines, to writing first drafts of content, Generative AI can help you jump start your creativity and speed up your workflows. Use it to create first draft outlines or give you heading ideas to get you started. If you’re really stuck it can even create a first draft from scratch to fill that first page.

You can use the new wave of AI tools to help break this cycle and start getting new ideas on the page for you to then finesse with your own style, voice and creativity.

Maintain Consistency & Quality

When working on multilingual content, you want to always maintain a consistent tone of voice and use the right business language. This can be tricky when you have content creators or translators working all around the world and often across different languages.

By interlinking your Generative AI tool with your company termbase and other linguistic assets like translation memories, you can ensure that any content your AI tool generates for you will maintain the correct business tone and language to ensure consistency.

You can train your AI model on your linguistic assets to ensure that it knows your tone of voice, what terms you use and how to spell and write them correctly. This will save you time and effort when validating and boost the overall quality of your content.

Personalise Customer Experiences

It can be difficult to provide always-on multilingual customer service, especially on a global scale. However, AI chatbots can help provide a customer service presence even when your employees are off the clock.

With the latest versions of AI models, these chatbots can be programmed to provide a huge amount of personalised interaction with your customers, in their own language.

Always-on AI chatbots can provide friendly, helpful support to your customers at any time of the day and respond in a conversational manner that seems natural. They can pull data directly from customer databases to personalise the experience and make answering customer queries simple in any language.

Boost Productivity

Data analysis is one of the key areas where AI can help make our lives much easier. AI models are trained on large datasets, and they can easily absorb, review and analyse data in a second before returning the results in an easy-to-read format.

One powerful way this can be used is to summarise long texts. AI can quickly read and create a summary of a longer document by identifying the key points and adding them to a bulleted list. It can also create short-form copy from long-form documents, for example it could build social media posts based on blog articles.

You can input large data sets of any variety into your AI tool and asking them to identify trends, format the content in a variety of ways or to extract key information quickly and easily, cutting down on the manual effort required.

Additionally, you can use an AI tool to help you be more productive in other tools such as Excel by asking you to write a formula that will analyse your data for you in that application.

You do need to be careful about where and what data you upload to open and public AI tools as there is no protection on who can see your data once it is uploaded. Make sure you only upload sensitive data to a company you trust who can provide assurances that nothing will be kept or shared after the task is completed.

Make Generative AI work for you

Generative AI is a powerful tool that you can use to enhance your daily workflows. From creativity to communication, the possibilities are endless. Getting the most out of AI includes understanding how to input the right prompt. If you would like to learn more about AI prompting, read our detailed guide.

Interested to learn more about what LanguageWire AI tools can do for you and your business? Contact us and let’s talk more!

This article was originally published by LanguageWire Company (Verity Hartley).

The future of termbase management

18.4.2024 by Delingua

As we have seen recently, things can change very quickly in business technology. AI has leaped into our lives and is now becoming a major part of most of the daily processes and systems in ways we could never have imagined a year ago.

Termbases, critical business tools for those who seek quality and consistency in the content, and their related science of terminology management will be no different.

Peering into our crystal ball let’s see if we can catch a glimpse of a few of the future trends that will be impacting on our termbase management systems.

Cloud network storage

Long gone are the days when termbases were confined to a single desktop, accessible only by the one who created it. With cloud computing becoming much more ubiquitous in business, we can expect to see termbases becoming not just about storage but about accessibility, availability, and real-time updates. As businesses become increasingly global, the need for language experts to access these linguistic assets from anywhere, be it a bustling office in London or a quiet cafe in Kyoto, becomes imperative.

Cloud platforms don’t just facilitate this global reach; they also ensure that backup, security, and updates are managed centrally, reducing the nitty-gritty tasks for businesses, and freeing them to focus on their core operations. It also allows for greater levels of integration with more applications ensuring that you can apply your business language to your content, at anytime and anywhere.

Automation

Imagine a world where the process of updating a termbase doesn’t require manual intervention but is instead a seamless, automatic process. That’s where automation steps in.

Instead of combing vast amounts of content to identify and add new terms, automation tools, driven by AI, can detect, classify, and even suggest terms for inclusion. This not only streamlines the process saving you time and money, but also reduces the chances of error that manual processes can introduce therefore producing a much higher-quality final product.

AI data enhancement

Large Language Models thrive on data. The richer and more diverse the data, the more adept these models become by training the model with your specific business language. Termbases, teeming with linguistic intricacies, provide a golden opportunity here. By integrating termbases into AI training data, businesses can ensure that their AI tools are not just linguistically aware but are also culturally and contextually astute.

For businesses aiming for global resonance, this is a game-changer. A chatbot trained with a comprehensive termbase, for instance, would not just communicate; it would connect, understand nuances, and deliver a richer customer experience. Generative AI models would be able to produce content in your business voice using correct product names and ensuring consistency across the board.

Collaborative platforms

The beauty of collaboration is that it captures a myriad of perspectives. In the context of termbases, this means a more robust and diverse linguistic database. Collaborative platforms are set to revolutionise termbase management by enabling teams, irrespective of their geographical location, to contribute to, refine, and leverage a centralised termbase.

This collective approach ensures that the linguistic spectrum captured is broad, nuanced, and immensely valuable and specific to your business needs.

Looking forward in termbase management

The great news is that many of these exciting changes to greater improve and simplify termbase management are already here and improving day by day. You just need to understand and take advantage of them.

This article was originally published by LanguageWire Company (Verity Hartley)

Artificial intelligence – the latest localisation superpower

22.3.2024 by Delingua

AI