automation

The future of termbase management

18.4.2024 by Delingua

As we have seen recently, things can change very quickly in business technology. AI has leaped into our lives and is now becoming a major part of most of the daily processes and systems in ways we could never have imagined a year ago.

Termbases, critical business tools for those who seek quality and consistency in the content, and their related science of terminology management will be no different.

Peering into our crystal ball let’s see if we can catch a glimpse of a few of the future trends that will be impacting on our termbase management systems.

Cloud network storage

Long gone are the days when termbases were confined to a single desktop, accessible only by the one who created it. With cloud computing becoming much more ubiquitous in business, we can expect to see termbases becoming not just about storage but about accessibility, availability, and real-time updates. As businesses become increasingly global, the need for language experts to access these linguistic assets from anywhere, be it a bustling office in London or a quiet cafe in Kyoto, becomes imperative.

Cloud platforms don’t just facilitate this global reach; they also ensure that backup, security, and updates are managed centrally, reducing the nitty-gritty tasks for businesses, and freeing them to focus on their core operations. It also allows for greater levels of integration with more applications ensuring that you can apply your business language to your content, at anytime and anywhere.

Automation

Imagine a world where the process of updating a termbase doesn’t require manual intervention but is instead a seamless, automatic process. That’s where automation steps in.

Instead of combing vast amounts of content to identify and add new terms, automation tools, driven by AI, can detect, classify, and even suggest terms for inclusion. This not only streamlines the process saving you time and money, but also reduces the chances of error that manual processes can introduce therefore producing a much higher-quality final product.

AI data enhancement

Large Language Models thrive on data. The richer and more diverse the data, the more adept these models become by training the model with your specific business language. Termbases, teeming with linguistic intricacies, provide a golden opportunity here. By integrating termbases into AI training data, businesses can ensure that their AI tools are not just linguistically aware but are also culturally and contextually astute.

For businesses aiming for global resonance, this is a game-changer. A chatbot trained with a comprehensive termbase, for instance, would not just communicate; it would connect, understand nuances, and deliver a richer customer experience. Generative AI models would be able to produce content in your business voice using correct product names and ensuring consistency across the board.

Collaborative platforms

The beauty of collaboration is that it captures a myriad of perspectives. In the context of termbases, this means a more robust and diverse linguistic database. Collaborative platforms are set to revolutionise termbase management by enabling teams, irrespective of their geographical location, to contribute to, refine, and leverage a centralised termbase.

This collective approach ensures that the linguistic spectrum captured is broad, nuanced, and immensely valuable and specific to your business needs.

Looking forward in termbase management

The great news is that many of these exciting changes to greater improve and simplify termbase management are already here and improving day by day. You just need to understand and take advantage of them.

This article was originally published by LanguageWire Company (Verity Hartley)

The Best Marketing Integrations to Help You Build a Multilingual Website

29.9.2023 by Delingua

A globally connected world needs multilingual websites that meet the needs of its visitors. However, building and managing a website on your own can be a big challenge. That’s why we have investigated several marketing integrations that you can connect to your website to help make the process easier.

Read on to find out which marketing integrations we recommend for you to build a powerful, global website that encourages your multilingual visitors to keep coming back.

LanguageWire Connectors

To build a multilingual website, you will need to localize your content for your target audiences. The best way to do this is to use professional translators with local experience who can change your wording into something meaningful in the target language.

LanguageWire has a range of integrations that can connect your website to as many linguistic experts as you need to make your content shine.

We can connect our language management platform directly to your CMS, DAM, PIM or other custom tools to allow seamless content translations at the click of a button.

If you’re building multilingual websites, this is a marketing integration you shouldn’t overlook if you want to save time and money and beat your competition to the global market.

SupWiz Chatbot Support

Chatbots allow you to reach out to customers using your site at any time of the day or night. They provide helpful insight and a point of contact for customers who may have questions that need answering while they browse. They can ensure a customer gets their answer before they choose to navigate away to a competitor’s website.

SupWiz offers multilingual chatbot solutions that can integrate with your website and offer your visitors help in their own language. By integrating a chatbot onto your site, you are providing a 24/7 support service in their language.

LanguageWire further supports SupWiz by providing the machine translation required by the chatbot and training the bots to get better at responding to frequently asked questions.

Hotjar

Providing a good all-around user experience is vital for performing well in the search engine results pages, as well as convincing your website visitors to return regularly to your site.

It can be difficult to see how an external user may experience your own website when you work closely with it every day. Hotjar helps you by providing a behavioural analysis that looks at how your website is used and highlights any issues your visitors might be experiencing.

You can integrate various widgets to provide you with usable data, such as heatmaps, session recordings and even real-time user surveys.

User experience on multilingual sites is just as important, and behavioural data could highlight how some areas of your website may not be as accessible to all language users as you originally thought. You can use this data to improve translations and localised content which may not be being interpreted correctly.

Google Analytics

The more data you can gather on your website users, the better you can tailor your content toward them. This is vitally important when your customers are coming to you from all around the globe.

Google Analytics is an essential marketing integration for any website as it opens you up to a wealth of useful user data. This data can tell you which countries your visitors are from, what languages they are using to navigate your site and what devices they may be using to view your web pages.

All of this data can be fed into your localization process to make sure that you are providing content and accessibility options in all the languages required. It may also highlight a need to build a new localized website in a certain geographical domain to directly serve a segment of the market you may have been missing.

The data you can glean from Google Analytics is priceless, and it is, without a doubt, an essential marketing integration for any website owner.

Marketing Integrations for Your Multilingual Website

A great multilingual website needs excellent well-localised content and excellent customer support that is backed up by deep-diving analytics into the user experience. These are the marketing integrations that we would recommend installing to build a successful global website for your business.

This article was originally published by LanguageWire Company (Verity Hartley)

Top 3 benefits of automating your manual processes

29.8.2023 by Delingua

The rapidly changing pace of technology can be frightening, and sticking to manual processes can give us a false sense of control over our daily work.

It can be hard to let go of things that we do manually as we feel like we can always do it better ourselves. However, this is not always true. Technology can automate processes that support us and actually make our days more efficient and effective.

Read on to learn more about how automating your manual processes when working on multilingual projects can actually be a huge benefit.

1. Automation Minimizes Errors

As much as we hate to admit it, humans make mistakes. They can not be helped. We get tired, emotional and unwell, which can cause our focus to slip. In manual processes, small mistakes can slip through the cracks, but their impact can be felt on a much grander scale.

In 2005, the Japanese company Mizuho Securities lost over $345 million when a tiny typo sold 610,000 shares for 1 yen instead of 1 share for 610,000 yen.

Automating common manual processes can help reduce that feeling of cold dread creeping in when a translation error or typo is noticed.

Machines do not make mistakes once they are configured correctly. They will run through the same process an infinite number of times and never click the wrong button or attach the wrong file. They also follow any compliance regulations you require to the letter of the law.

Automating regular manual processes can reduce the number of mistakes made and decrease your stress levels at the same time.

2. Automation Saves You Time

Manual processes, by their very nature, are labour-intensive. They require a human to see them through from beginning to end, and it’s highly unlikely that the rate of processing will remain consistent throughout the workflow as we all naturally tire throughout the day.

Once configured to the correct workflow, a machine can drastically cut the amount of time required. Translations can be done immediately by AI. Connectors can instantly send pages for translation and replace the original copy once completed. With automation, you can get your content to market quicker than those still working with a manual process.

All of this means more free hours for you to focus on other aspects of your job that machines can not do, like building relationships and engaging with people. Your translations will be exactly where you need them to be when you get back, thanks to automated technology.

3. Automation Saves You Money

Automation can impact your bottom line in lots of positive ways. It gives you more time to focus on your business. It can also reduce operating costs when technology can complete a process that took several people to complete in the past.

You can decrease lead times for getting your products to market and see a faster ROI for doing so. This makes you more competitive, allowing you to beat your competitors into new global sectors.

Quality is increased, so you need to spend less on repeating work or fixing mistakes. Automation helps with efficiency, allowing you to dedicate your employee’s time to more important tasks.

The Benefits of Automation

Automation improves quality and efficiency while saving you time and money. It allows technology to take the strain so you can focus on what matters to you, your business.

Hopefully, this article has shown you that it is time to let go of your manual processes and start thinking about automation within your multilingual projects.

This article was originally published by LanguageWire Company (Verity Hartley)