translation agency

The Best Marketing Integrations to Help You Build a Multilingual Website

29.9.2023 by Delingua

A globally connected world needs multilingual websites that meet the needs of its visitors. However, building and managing a website on your own can be a big challenge. That’s why we have investigated several marketing integrations that you can connect to your website to help make the process easier.

Read on to find out which marketing integrations we recommend for you to build a powerful, global website that encourages your multilingual visitors to keep coming back.

LanguageWire Connectors

To build a multilingual website, you will need to localize your content for your target audiences. The best way to do this is to use professional translators with local experience who can change your wording into something meaningful in the target language.

LanguageWire has a range of integrations that can connect your website to as many linguistic experts as you need to make your content shine.

We can connect our language management platform directly to your CMS, DAM, PIM or other custom tools to allow seamless content translations at the click of a button.

If you’re building multilingual websites, this is a marketing integration you shouldn’t overlook if you want to save time and money and beat your competition to the global market.

SupWiz Chatbot Support

Chatbots allow you to reach out to customers using your site at any time of the day or night. They provide helpful insight and a point of contact for customers who may have questions that need answering while they browse. They can ensure a customer gets their answer before they choose to navigate away to a competitor’s website.

SupWiz offers multilingual chatbot solutions that can integrate with your website and offer your visitors help in their own language. By integrating a chatbot onto your site, you are providing a 24/7 support service in their language.

LanguageWire further supports SupWiz by providing the machine translation required by the chatbot and training the bots to get better at responding to frequently asked questions.

Hotjar

Providing a good all-around user experience is vital for performing well in the search engine results pages, as well as convincing your website visitors to return regularly to your site.

It can be difficult to see how an external user may experience your own website when you work closely with it every day. Hotjar helps you by providing a behavioural analysis that looks at how your website is used and highlights any issues your visitors might be experiencing.

You can integrate various widgets to provide you with usable data, such as heatmaps, session recordings and even real-time user surveys.

User experience on multilingual sites is just as important, and behavioural data could highlight how some areas of your website may not be as accessible to all language users as you originally thought. You can use this data to improve translations and localised content which may not be being interpreted correctly.

Google Analytics

The more data you can gather on your website users, the better you can tailor your content toward them. This is vitally important when your customers are coming to you from all around the globe.

Google Analytics is an essential marketing integration for any website as it opens you up to a wealth of useful user data. This data can tell you which countries your visitors are from, what languages they are using to navigate your site and what devices they may be using to view your web pages.

All of this data can be fed into your localization process to make sure that you are providing content and accessibility options in all the languages required. It may also highlight a need to build a new localized website in a certain geographical domain to directly serve a segment of the market you may have been missing.

The data you can glean from Google Analytics is priceless, and it is, without a doubt, an essential marketing integration for any website owner.

Marketing Integrations for Your Multilingual Website

A great multilingual website needs excellent well-localised content and excellent customer support that is backed up by deep-diving analytics into the user experience. These are the marketing integrations that we would recommend installing to build a successful global website for your business.

This article was originally published by LanguageWire Company (Verity Hartley)

Guaranteed quality – ISO standards the foundation of the translation service

28.9.2023 by Delingua

ISO certification ensures that the quality management process meets the specified requirements. Quality is an important criterion in both Delingua’s and LanguageWire’s operations and our ISO certificates are proof of our long-term commitment to quality and processes.

As a customer, how can you ensure that the translation agency operates in accordance with an audited quality system? Quality is a key priority and part of all LanguageWire activities and it is visible throughout the organisation. Commitment to the quality policy guarantees the best results for all parties – both those working at LanguageWire and our partners. The certificates mean that we must operate according to certain processes and thus constitute a promise of professional operations both now and in the future.

In LanguageWire’s quality management system, processes, procedures and responsibilities are documented to facilitate compliance with the quality policy and objectives. Each translation project is managed with high quality in order to ensure that the results correspond with the customer’s needs. The quality of translations produced by our language experts is also constantly monitored.

High-quality translation services

ISO 17100 is an internationally recognised translation service standard. It defines the requirements applicable to translation service providers, concerning the management of core processes, minimum competence requirements, the availability and management of resources and other measures necessary for the provision of a high-quality translation service.

ISO 17100 certified translation workflows ensure the best processes are followed in translation projects and are proof of the competence of translators and project managers, the professional management of core processes and other high-quality process implementation. The standard thus ensures the professional and formal competence of all those involved in the translation process.

LanguageWire’s certificates

An ISO 27001 certified information security management system ensures the company’s ability to manage sensitive data and keep it safe. Information security and the maintenance of the security of cloud-based technology are a crucial part of LanguageWire’s operations. Each year, LanguageWire is certified in accordance with industry ISO standards, which guarantees that it can provide its customers with the highest level of data protection and privacy.

An ISO 9001 quality management system is an indication that the company follows quality management processes and standards, operates in a customer-oriented and professional manner and focuses on continuous improvement. ISO 18587 is a standard for post-editing of machine translation output. Being ISO 18587 certified is proof that the company’s machine translation post-editing process complies with strict international quality standards.

ISO 13485 is an international standard for the manufacturing of medical devices and the quality management of related services. The standard focuses on risk management and risk-based decision-making regarding both the device manufacturer and external support resources. LanguageWire and Delingua provide services to several healthcare companies that benefit from the certificate.

Last but not least, there is TISAX, which is related to information security in the automotive industry. This certificate is an indication that the information security management system complies with certain security levels and allows assessment results to be shared on a specific platform. Translation for the automotive industry is also one of LanguageWire’s areas of expertise.

Top 3 benefits of automating your manual processes

29.8.2023 by Delingua

The rapidly changing pace of technology can be frightening, and sticking to manual processes can give us a false sense of control over our daily work.

It can be hard to let go of things that we do manually as we feel like we can always do it better ourselves. However, this is not always true. Technology can automate processes that support us and actually make our days more efficient and effective.

Read on to learn more about how automating your manual processes when working on multilingual projects can actually be a huge benefit.

1. Automation Minimizes Errors

As much as we hate to admit it, humans make mistakes. They can not be helped. We get tired, emotional and unwell, which can cause our focus to slip. In manual processes, small mistakes can slip through the cracks, but their impact can be felt on a much grander scale.

In 2005, the Japanese company Mizuho Securities lost over $345 million when a tiny typo sold 610,000 shares for 1 yen instead of 1 share for 610,000 yen.

Automating common manual processes can help reduce that feeling of cold dread creeping in when a translation error or typo is noticed.

Machines do not make mistakes once they are configured correctly. They will run through the same process an infinite number of times and never click the wrong button or attach the wrong file. They also follow any compliance regulations you require to the letter of the law.

Automating regular manual processes can reduce the number of mistakes made and decrease your stress levels at the same time.

2. Automation Saves You Time

Manual processes, by their very nature, are labour-intensive. They require a human to see them through from beginning to end, and it’s highly unlikely that the rate of processing will remain consistent throughout the workflow as we all naturally tire throughout the day.

Once configured to the correct workflow, a machine can drastically cut the amount of time required. Translations can be done immediately by AI. Connectors can instantly send pages for translation and replace the original copy once completed. With automation, you can get your content to market quicker than those still working with a manual process.

All of this means more free hours for you to focus on other aspects of your job that machines can not do, like building relationships and engaging with people. Your translations will be exactly where you need them to be when you get back, thanks to automated technology.

3. Automation Saves You Money

Automation can impact your bottom line in lots of positive ways. It gives you more time to focus on your business. It can also reduce operating costs when technology can complete a process that took several people to complete in the past.

You can decrease lead times for getting your products to market and see a faster ROI for doing so. This makes you more competitive, allowing you to beat your competitors into new global sectors.

Quality is increased, so you need to spend less on repeating work or fixing mistakes. Automation helps with efficiency, allowing you to dedicate your employee’s time to more important tasks.

The Benefits of Automation

Automation improves quality and efficiency while saving you time and money. It allows technology to take the strain so you can focus on what matters to you, your business.

Hopefully, this article has shown you that it is time to let go of your manual processes and start thinking about automation within your multilingual projects.

This article was originally published by LanguageWire Company (Verity Hartley)

Why LanguageWire?

25.8.2023 by Katja Virtanen

At the end of July, we had some great news to share: during the summer, we joined forces with the Danish language services and technology company LanguageWire.

Despite the transaction, we are still an independent Finnish company, with the same familiar Delingua team working here. I will also continue as CEO of Delingua, the company I founded, although we are now part of a larger group.

But why did we decide to make a change? And what will this change be like?

Language service industry in technology transition

The language service industry is going through a major technology transition. At the same time, new needs continue to emerge as organisations are becoming increasingly international. The breakthrough of AI also adds its own twist to business operations and competition in the sector. To put it simply: development in the industry is happening so fast that it is difficult for smaller players to keep up.

Of course, Delingua has always paid attention to the good use of technology in its services. However, our passion to serve our customers even better has led us to look into more optimal solutions. “Quite OK” does not feel like enough if we could offer the best.

Language management ecosystem

LanguageWire is known in the language service industry for its advanced technology solutions and high level of data security. Its language management ecosystem combines advanced AI with human expertise in a totally unique manner. And best of all, this next-generation technology is constantly developed by LanguageWire’s own team of machine learning experts.

Even though it sounds like a cliché, when I first saw the LanguageWire Platform a few years ago, I knew it was exactly what I wanted to offer our customers. It’s an easy-to-use and powerful platform that simplifies multilingual content management by, for instance, seamlessly integrating with customer systems and providing high-quality machine translations securely.

Of course, one element of the language management ecosystem is experts, that is, people. LanguageWire has offices in 14 different countries on three continents as well as a large network of language experts specialised in various fields, which will add greatly to Delingua’s offering.

Delingua and LanguageWire together

LanguageWire’s and Delingua’s target markets and expertise complement each other well. Together, we can offer an even more extensive range of services to both existing and new customers. Gradually, we will have access to great new technology and be able to tackle customers’ language service challenges together.

As the founder of Delingua, another important factor for me was that we can continue with the same team after the merger – after all, our key strength is our good customer service and amazing team. This is a perfect match, especially given that LanguageWire has not previously had an office in Finland.

For both our customers and our personnel, I am extremely happy that we will face future challenges in our industry together with LanguageWire. Even though I believe we are made for each other, it still felt good to hear a comment about LanguageWire from a representative of a large Finnish company: “The best translation partner I’ve ever worked with”.

P.S. You can order language services from us as before. We will tell you more about the new technology offering as the integration with LanguageWire progresses. However, if you are already interested to hear more, feel free to contact us!

Delingua and LanguageWire to join forces

3.8.2023 by Delingua

8 reading tips for summer holidays

30.6.2023 by Delingua

“We are going on a summer holiday…” For many, summer holidays have already started or are approaching fast. In this article, you will find a list of interesting things to read concerning the language service industry. Sit down comfortably, enjoy the sun and step into the world of language services.

1. Getting the most out of machine translation

In a world of deadlines, machine translation almost feels like cheating. Why wait for a translator, when you can just pop a text into ChatGPT, Google Translate or some other AI tool and instantly receive a translation? With that in mind, here are some practical tips we have compiled about using machine translation.

Read the article

2. Tips for linguistic accessibility

Although the Act on the Provision of Digital Services mainly applies to public online services, accessibility also benefits other digital service providers. Issues such as the equal treatment of customers, a better user experience and access to a wider market should interest all companies and organisations. Read our tips on how you can create linguistically accessible content and how a translation agency can help you.

Read the article

3. Simultaneous interpreting – what is it?

Simultaneous interpreting is not an easy task: it is challenging both physically and cognitively. An interpreter listens to the speaker, processes what they hear, stores information and produces speech in another language simultaneously. When participants have the opportunity to follow the meeting or the conference in their own language, they get the feeling that they and their language needs have been taken into account.

Read the article

4. What is a good translation like?

The quality of a translation is, more or less, a matter of opinion. Although it is impossible to give one correct answer to the question, there are certain things that can help you determine something about the quality of a translation agency even before you place an order. What does a language expert consider to be a good translation?

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5. Will ChatGPT revolutionise machine translation?

ChatGPT was launched in November 2022, and it feels like the world – or at least the future of information work – has not been the same since. ChatGPT still has its limitations but, if used correctly, it can be a useful tool for many industries. Read more about the future of machine translation and the opportunities offered by ChatGPT!

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6. What is a cheap translation and how much does quality cost?

Translation agencies come in many shapes and sizes but, in the end, they all promise the same things: high-quality translations and affordable prices. Unfortunately, in many organisations, the mindset is “the cheaper, the better”. In tendering, it may seem tempting to choose the cheapest quote; however, in the worst case, this is also reflected negatively in the quality of the translation. What actually is a cheap translation and is the cheapest always the best?

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7. 3 + 1 tips for polite English

Brits in particular but also other native English speakers like to be as polite as possible, whereas Finns tend to say things far more directly. If you want to avoid blunt expressions and aim for fluent English, read our article!

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8. Tenth DelinguaLAB focused on Swedish translators

Our tenth DelinguaLAB programme took on a new form, focusing specifically at people proficient in Swedish. The programme has enabled us to give a good start for some excellent Swedish translators in their careers. What were the lessons learnt and other key takeaways for LAB participants? What does the future of Swedish translators look like?

Read the article

translation agency

LanguageWire Connectors

SupWiz Chatbot Support

Hotjar

Google Analytics

Marketing Integrations for Your Multilingual Website

High-quality translation services

LanguageWire’s certificates

1. Automation Minimizes Errors

2. Automation Saves You Time

3. Automation Saves You Money

The Benefits of Automation

Language service industry in technology transition

Language management ecosystem

Delingua and LanguageWire together

1. Getting the most out of machine translation

2. Tips for linguistic accessibility

3. Simultaneous interpreting – what is it?

4. What is a good translation like?

5. Will ChatGPT revolutionise machine translation?

6. What is a cheap translation and how much does quality cost?

7. 3 + 1 tips for polite English

8. Tenth DelinguaLAB focused on Swedish translators

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