language technology

One of the most anticipated highlights of the business year, Nordic Business Forum, was held at Helsinki Expo and Convention Centre on 25–26 September 2024. This year was also a special anniversary as we were the official interpreting partner of the seminar for the eleventh time in a row.

Nordic Business Forum gathered together more than 6,500 participants from 40 countries, and almost 30,000 people followed the event via live stream. The two-day seminar included presentations by world-class thinkers, premium tips and intensive networking.

Delingua has offered professional simultaneous interpreting to seminar participants since the early years of the event. This year was the first time that our parent company LanguageWire was the official NBF interpreting partner. All presentations on the main stage were interpreted simultaneously from English into Finnish, Estonian, Swedish, Latvian and Lithuanian.

LanguageWire stand at NBForum

This year, we also had our own stand at the seminar, where we introduced LanguageWire’s extensive translation, interpreting and language technology services in more detail. One of the biggest attractions at our stand was our LEGO activity, which offered participants the opportunity to relax and build something concrete.

Below are some examples of what we demonstrated at our stand.

LanguageWire Generate, our newly released AI-powered content creation tool, is designed to simplify content creation processes and deliver high-quality content that aligns with your brand’s style and terminology.

Our AI-based machine translation service, LanguageWire Translate, is our vision of what kinds of requirements a machine translation system for corporate use should meet. The key features of LanguageWire Translate include a deep-learning neural network translation engine, extremely strong security and utilisation of the customer organisation’s language resources.

Of course, we also showcased LanguageWire’s entire language solutions portfolio, which is centred around our LanguageWire Platform, which seamlessly integrates our extensive range of advanced technology solutions.

Would you like to know more about our solutions?

Nordic Business Forum was once again a success – thank you to all participants! Hopefully, our paths will cross again in the future. In the meantime, you can read more about LanguageWire and our solutions.

Don’t hesitate to contact us if you would like to hear more!

Engage your global audience with AI-powered subtitling solutions

21.10.2024 by Delingua

In today’s digital-first world, video content is a necessity. It’s one of the most powerful tools for businesses to stay competitive and connect with global audiences. But to truly maximise reach and engagement, it must be accessible to everyone, everywhere.

That’s where LanguageWire’s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and allows businesses to scale their content effortlessly across regions. We ensure that the video content reaches a broader audience and engages them meaningfully.

Here’s how our approach sets us apart — and how it can transform the way you think about video localisation.

Simplifying complex subtitling workflows

One of the biggest challenges for global enterprises is managing the complexity of localising video content for multiple markets. 

Between handling different languages, adhering to brand guidelines and business terminology, and ensuring consistency across regions, localisation can feel like a daunting task. That’s where our end-to-end subtitling solutions come in. 

We take a hands-on approach here. Customers can simply upload their videos to our platform, leaving the heavy lifting to us. From the moment a video is submitted, our process kicks into high gear, combining the best of AI and human expertise to generate high-quality, contextually accurate subtitles.

With Smart Editor in subtitling mode, we create captions ensuring cultural nuances, technical terminology and brand voice are respected. 

The best part? Our customers can stay hands-off for most of the process but are invited to collaborate when it matters most – during validation and styling.

A customer-first collaboration experience

What makes LanguageWire’s subtitling so special is its interactive validation and styling phase.

Once AI and human linguists create the captions, customers can review the subtitles in our Smart Editor for accuracy, consistency and brand alignment. This is a simple and powerful step. And it’s designed to keep your team in full control without the complexities of managing the full process.

The Smart Editor presents subtitles intuitively, allowing for quick edits such as adjusting text, merging or splitting segments or synchronising timestamps – all with just a few clicks. Segment-by-segment synchronisation ensures that reviewing each caption feels seamless and efficient.

Styling is another powerful feature that allows customers to customise subtitles effortlessly. They can adjust font size and type, background color, text alignment, and screen position, ensuring that subtitles look professional and align with their visual identity.

This level of customisation can be applied to individual segments or across the entire video, giving customers the flexibility to create tailored subtitles that meet their specific needs.

Consistent, on-brand messaging

We understand that localisation is not just about translation. It’s about capturing your brand voice in a way that resonates with audiences, no matter the language.

Our Smart Editor seamlessly integrates with your existing linguistic assets, like translation memories and termbases. This integration ensures that your subtitles use the correct terminology and tone throughout the video, providing a consistent experience for your global audience.

Whether you’re producing marketing videos, e-learning materials, technical content, or internal communications, your subtitles will align with your brand’s voice and technical specifications. 

The full end-to-end process

Our customers love that we handle the entire subtitling workflow, from initial submission to final burn-in of the subtitles. After reviewing and approving the final product, we then deliver the highest quality content.

We ensure a smooth subtitling process, whether our customers are working on one video or hundreds. This level of efficiency and accuracy helps global enterprises scale their content localisation with ease, saving time and money with better processes and minimal time investment from their internal team.

Increasing engagement with subtitles

Did you know 89% of people use subtitles or captioning when consuming media?

Subtitles are invaluable for making video content easier to follow, hear and understand. Adding localised subtitles goes beyond accessibility. It also drives deeper engagement. Studies reveal that videos with subtitles are not only watched for longer durations but are also more likely to be shared across platforms.

By making your videos accessible to non-native speakers, hearing-impaired viewers and those who prefer watching without sound, global enterprises are broadening their audience and increasing both reach and impact.

Discuss your next subtitling project with LanguageWire

Ready to simplify your video localisation process and reach global audiences with ease?

LanguageWire’s subtitling solutions are here to help. We combine next-generation technology with human expertise, ensuring your subtitles are tailored, accurate and impactful.

Interested in learning more? Request a personalised demo and take the first step toward optimising your video content for the global stage.

This article was originally published by LanguageWire (Verity Hartley).

The difference between a termbase and a translation memory

18.10.2024 by Delingua

If your business regularly works with translations involving multiple languages, you may have already encountered the terms “termbase” and “translation memory”. While both are essential tools for translators, they each serve a different purpose.

In this straightforward guide, we’ll explain the basics of termbases and translation memories, the differences between the two, and how they can help to improve your translations.

What is a termbase?

A termbase (TB), also known as a terminology database, is a collection of specific words and expressions used in a particular subject area, industry, or company. A term entry may include definitions, examples as well as the corresponding translations of these words and expressions in other languages. The primary purpose of a termbase is to ensure consistency and accuracy in translations by providing a reference for the translator.

For example, when translating a legal document, the corresponding termbase might include terms like “jurisdiction,” “liability,” or “indemnity.” When translating a marketing brochure for a technology company, on the other hand, it may include terms like “cloud computing,” “cybersecurity,” or “digital transformation.”

What is a translation memory?

A translation memory (TM) is a database that stores previously translated content in the source and target language. The content is stored as bilingual segments – or translation units – in the database for future use. When a translator encounters the same or a similar sentence or string in a new translation, the translation memory will provide the previously translated version as a suggestion for the translation, saving time and improving consistency.

For example, if while translating the user manual for a product, the sentence “Press the red button to start the machine” has already been translated, the translation memory will provide the stored translation as a translation suggestion for a new sentence like “Press the green button to activate the machine.”

How do they differ?

While both termbases and translation memories are databases used in translation, they serve different purposes. A termbase is a reference tool used to ensure consistency in terminology across translations, whereas the purpose of a translation memory is to reuse previous translations and thereby save time.

How do they work together?

Termbases and translation memories work together to improve the quality and efficiency of translations. For example, a termbase can be integrated into computer-assisted translation software to ensure consistent terminology across translations, improving the accuracy of the translation memory suggestions.

How can they benefit your business?

Using a termbase and translation memories can benefit your business in several ways. By ensuring consistent use of terminology, you can improve the accuracy of your translations, making your content easier to understand for your target audience. Additionally, by reusing previous translations, you can save time and reduce translation costs.

Using these tools can also help you maintain brand consistency across languages, strengthening your corporate voice and ensuring that your messaging is clear and effective in every language. This can improve customer satisfaction.

Want to know more about our advanced solutions for termbase management and translation memories? Reach out to us and we will be in touch shortly.

This article was originally published by LanguageWire Company (Verity Hartley).

Welcome to LanguageWire’s stand at NBForum

17.9.2024 by Katja Virtanen

It will soon be time for one of the absolute highlights of the business year: Nordic Business Forum 2024 at Messukeskus in Helsinki.

The event is again expected to attract more than 6,500 participants from many different countries, as well as nearly 30,000 livestream followers. The event features presentations by the world’s leading thinkers, excellent business tips and intensive networking.

LanguageWire is there, of course

Delingua has acted as Nordic Business Forum’s official interpreting partner since the early years of the event. This year, it will be the first time that our new parent company LanguageWire acts the interpreting partner. All presentations on the main stage will be interpreted from English into Finnish, Estonian, Swedish, Latvian and Lithuanian.

LanguageWire will also have its own stand (6d5) at the event, not to mention our virtual stand in the Brella app. Both stands will offer you the chance to learn more about LanguageWire’s extensive selection of translation, interpreting and language technology solutions and take part in our magnificent LEGO prize draw.

What’s new?

LanguageWire offers next-generation AI solutions that utilise automation, advanced neural networks and deep-learning algorithms. Our solutions boost our customers’ business and make multilingual content management smart and effortless.

Let’s take a couple of examples of what we will be demonstrating at our stand.

LanguageWire Generate is our Gen AI content creation tool that can help businesses speed up lead generation and improve conversion. The tool is designed to create high-quality content that meets the specific needs of the business. By incorporating various parameters to tailor distinct content pieces and by leveraging the company’s content memory and termbases, LanguageWire Translate can produce and customise content that resonates with its target audience.

LanguageWire Translate is our vision of what kinds of requirements a machine translation system for corporate use should meet. On the surface, it looks quite similar to many of its machine translation competitors, but the difference lies under the hood. The key features of LanguageWire Translate include a deep-learning neural network translation engine, extremely strong security and utilisation of the customer organisation’s language resources.

Of course, we will showcase the entire range of LanguageWire’s language solutions, what we call our ecosystem. Its core is LanguageWire Platform, which seamlessly integrates a variety of advanced technology solutions.

See you at our stand!

LanguageWire is an international corporation headquartered in Denmark. That is why we will also be organising some LEGO activities at our stand: take a moment to relax during the hustle and bustle of the seminar, visit our stand and build something concrete!

Also, be sure to bring your headphones so that you can listen to our simultaneous interpreting on your smartphone.

See you at Nordic Business Forum on 25–26 September!

Offer interpreting at your next event

10.9.2024 by Sofia Väänänen

Technological development, combined with more environmentally sustainable practices, has led to more and more events, both small and large, taking place remotely. As an increasing number of events offer the opportunity of remote participation, the need for remote simultaneous interpreting has also increased.

Simultaneous interpreting is an interpreting method in which the interpreter interprets into another language at the same time as the speaker is speaking. It is exactly this idea of everything happening at the same time that sets simultaneous interpreting apart from other forms of interpreting in which the speaker and the interpreter take turns speaking. Remote simultaneous interpreting (RSI) also makes it possible to offer interpreting for virtual and hybrid events.

After reading this article, you will know what it takes to arrange simultaneous interpreting for an international virtual or hybrid event and why offering interpreting is an asset for both the company and the event participant.

Simultaneous interpreting at the Europe Forum

Delingua has been the interpreting partner of the Europe Forum for the past two years. This year, after last summer’s change of ownership, we provided simultaneous interpreting as part of the LanguageWire group. The event took place in Turku on 28–30 August 2024.

At an international event such as the Europe Forum, interpreting plays a key role, with topics such as politics, finance and science concerning people across geographical boundaries. All programme sections in Finnish and Swedish were interpreted simultaneously into English, which made it possible for a wider audience to participate in the EU discussion.

This year was exceptional at the Europe Forum as it was the first time interpreting took place completely remotely. The event was a hybrid event, which meant that participants could listen to simultaneous interpreting both on site with a mobile phone app and live online.

“Together with Rajupaja’s AV team and our partner Interprefy, we were able to achieve a technical solution that served the participants both remotely and on site,” says Anneli Waris, Interpreting Services Manager.

Organising simultaneous interpreting for a three-day event as large as the Europe Forum requires both technical and professional competence. A successful event is based on good preliminary work and close cooperation between the parties.

“It goes without saying that organising such a massive three-day event requires coordination with the customer and the technology partners, as well as insight into what is being done. By going through the details carefully, we can make sure that everyone knows what is happening and how it is done,” says Anneli.

Simultaneous interpreting can also be arranged remotely

The need for RSI has grown at a rapid rate in recent years. Technological development, combined with more environmentally sustainable practices, has led to more and more events, both small and large, taking place remotely – in practice, online.

Thanks to advanced technology, interpreting can be conveniently provided via an app that any participant can download to their phone free of charge. During hybrid events, participants can listen to interpreting either at the venue via a mobile phone app or as a live stream online. RSI can be arranged on various digital platforms, such as Teams or Zoom.

As an increasing number of events offer the possibility of remote participation, the need for remote simultaneous interpreting has also increased. So why not offer interpreting for your virtual event as well?

Interpreting benefits both the company and the participant

It is important to remember that good language skills are not always enough. At an international event, speeches and presentations may be superficially understood, but the nuances of the language, the deep meaning of the message or the quick speech of a native speaker, for example, might not be fully understood. It is clear that without professional interpreting, not all participants get the most out of the event. By offering interpreting in different languages, you not only create new business opportunities but also show that you take the audience’s multilingualism into account.

“Organising interpreting for your own event is a good way of making it clear that every participant matters to your company. Understanding and becoming understood creates added value and can, at best, contribute to an overall sense of belonging. When all the information has been shared and understood correctly, it is also possible to build a better vision of the future and the direction in which society is heading. Interpreting is a valuable tool – so make good use of it!” says Anneli.

Interpreting is a great asset for both the company and the event participant. Interpreting can be used both to boost business and improve the customer experience. By offering interpreting in different languages, you open doors to your global audience and enable participation across language boundaries. So, next time you are organising an event, consider the added value that interpreting could bring to both your company and your customers.

Would you like to reap the benefits of interpreting for your own event? Contact us – let’s find the best solution for your company!