hybrid interpreting

Video is becoming the dominant form of communication and will transform the way we produce and consume content. Learn more about how video is revolutionising global communication and how AI-powered solutions such as subtitling, dubbing and interpreting can improve global reach.

Data shows that 89% of customers want to see more videos from brands, and 90% say that videos influence their buying decisions. Videos help consumers visualise and simplify purchasing processes and understand the different features of products and services, increasing their confidence in making choices. (The State of Video, HubSpot 2024)

But is video more than just advertising? Yes, it is! Video is a powerful tool for creating engaging content that catches the eye, but it also provides a great solution for simplifying complex subjects and introducing new processes. Video can be used for things such as internal communications, onboarding and training – you name it.

Video is here to stay – how can LanguageWire help?

Today’s fast-paced communication environment requires adaptability. It is evident that video is becoming the dominant form of communication and will change the way we produce and consume content. But the best part? You don’t have to navigate this shift alone!

Let us walk you through three of our AI-powered video solutions that can increase efficiency and break down language barriers to reach a broader, global audience.

Solution 1: AI-powered subtitling

Studies show that 85% of people watch social media videos on mute. Unfortunately, this often leads to videos losing their meaning when a lot of information is missed. Media consumption is booming, and the flood of information is huge – how do we stand out?

That’s where LanguageWire‘s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and combines the best of AI and human expertise to generate high-quality, contextually accurate subtitles. Smart Editor integrates with your existing linguistic assets, like Translation Memories and Termbases, and ensures that your subtitles use the correct terminology and tone throughout the video.

Learn more about our AI-powered subtitling solutions.

Solution 2: AI dubbing

If you want your video to reach every potential customer, you have to speak their language. Due to increasing demand for multilingual content, the AI dubbing market is expected to grow exponentially in the upcoming years.

AI dubbing is the automatic translation and replacement of spoken audio with synthetic voices in other languages. AI dubbing uses technology like machine learning, speech recognition and AI voice generation to create a voiceover that matches the timing, tone and message of the source video. The content is reviewed by our experts and post-edited to ensure quality and accuracy.

AI dubbing eliminates language barriers and makes content more accessible, engaging and personalised. For brands, this means faster and more affordable localised content with a consistent brand voice.

Solution 3: AI interpreting

The demand for remote interpreting solutions has increased significantly in recent years, and studies show that AI-related services, including AI interpreting, are expected to expand massively. The AI remote work market is set to grow annually by 18% from 2024 to 2033 (Slator interpreting report, 2024).

AI interpreting, also known as AI speech translation, is a technology that provides a fully automated and real-time translation of live speech. From speech, AI interpreting starts with automatic speech recognition, moving into speech-to-text and machine translation, and then finally into speech synthesis.

Thanks to hybrid and remote solutions, interpreting is easy and affordable and can effectively reach participants across geographical boundaries. AI-powered interpreting opens the doors to a multilingual audience and offers flexible solutions tailored to the customer’s needs, according to the type of event, budget and schedule.

Let us help you take the first step!

AI is breaking barriers for multilingual content production and the shift from text-to-video isn’t just the future – it is happening as we speak.

This autumn, we had the great pleasure of being Nordic Business Forum’s interpreting partner for the tenth time in a row. All the fascinating presentations on the main stage at Messukeskus in Helsinki were interpreted simultaneously from English into Finnish and Estonian.

As before, interpreting was offered to almost 7,000 seminar participants at the venue as well as tens of thousands of livestream followers. Although many participants have good business English skills and listening to presentations in English is also a good option, this year’s audience was clearly more interested in interpreting than before and, for example, many people came to our stand to ask for instructions on how to use the interpreting application.

Now, why has interpreting suddenly become so popular?

Technology as a driver of growth

The language service industry as a whole has been growing for quite some time. The growth of translation services is driven by the internationalisation of companies, the development of technology and the exponential increase in content volumes. When it comes to interpreting, increased immigration and the use of new technologies have played a key role in increasing the demand for interpreting services.

The development of interpreting technology has provided easier access to services. It is no longer impossible to arrange interpreting at a very short notice or for very rare language pairs. Previously, it was necessary to think about getting a professional interpreter on site in person, whereas the focus today is more on the quality of interpreting and advising the customer on using the right interpreting technology. The number of languages available at meetings has also increased thanks to the development of technology.

Multilingual meeting

When remote interpreting got a significant boost a few years ago due to the COVID-19 pandemic, we also said that remote interpreting is here to stay. We were right, but the desire to meet other people was still there and led to the return of in-person meetings. Meetings with interpreting are still held in Teams and on other platforms but also frequently in the traditional way. The coexistence of remote and in-person meetings resulted in a completely new type of interpreting: hybrid interpreting. Technology makes it possible for people to listen to interpreting both on site and remotely, and it may even be the case that interpreters are not always present at the event.

In any case, the availability of interpreting has improved and the increased use of technology has also seen interpreting become more interesting. It is no longer just language work; instead, customers often also need advice on choosing an interpreting platform and guidance on how to arrange a meeting and interpreting. In connection with meetings, other language services may also be needed, such as translation of documents or transcription of meeting recordings. A whole new concept has been born: the multilingual meeting.

Technology will not replace interpreters

I have not yet written much about interpreters themselves in this article. In most cases, technology has had a positive impact on the way interpreters work. Various databases, such as term bases and searchable reference material databases, have made the work of interpreters easier. Similarly, remote interpreting has made it possible to accept several interpreting assignments for the same day as time is saved when there is no need to travel.

Although technology is developing in leaps and bounds and machine interpreting is also emerging as an option, it is unlikely that human interpreters will be replaced by machines in the near future. The work of an interpreter requires the ability to identify with the speaker, to adapt to different circumstances and to encounter people, which is something that machines cannot do, at least for the time being. And who would even want to listen to a monotonous machine voice all the time!

In the future, I believe there will be even more demand for interpreting and interpreters.

hybrid interpreting

AI-powered subtitling, dubbing and interpreting

Interpreting today

hybrid interpreting

Video is here to stay – how can LanguageWire help?

Solution 1: AI-powered subtitling

Solution 2: AI dubbing

Solution 3: AI interpreting

Let us help you take the first step!

Technology as a driver of growth

Multilingual meeting

Technology will not replace interpreters

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