communication

5 points on using AI efficiently in your business

30.1.2025 by Delingua

Does your company use AI in content creation? For most companies, this is already part of everyday operations. Read our article for tips on how to ensure that AI tools serve your company’s goals optimally.

A recent survey (Content Marketing Institute, 2024) found that over 50% of companies use generative AI in content creation. AI is widely used to produce website content, email campaigns and various publications, among other things.

While AI delivers speed and efficiency in content creation, it needs to be accurate, brand-aligned, secure and of the highest high quality. How can we ensure that AI-generated content meets these requirements? And what kind of solution does LanguageWire offer?

We listed five points to keep in mind when using AI tools:

1. Is the information based on researched facts?

If the tool you use is not able to leverage your company’s language resources, such as your termbase and translation memory, you should be extra careful regarding the accuracy of the information. “AI hallucinations” refers to a generative AI tool producing incorrect, misleading or completely erroneous information but still presenting it as factually true. This is an unfortunately common phenomenon and even if the tool provides sources, the information can be unreliable.

AI can also expose you to the risk of plagiarism by copying content directly from sources. If the AI tool you are using does not automatically check for content originality, use plagiarism detection tools to scan for copied content.

2. Does the content sound human?

AI-generated text can easily sound robotic and monotonous. For example, the text may use phrases that do not sound natural or too far-fetched expressions that still somehow miss the point. AI does not completely replace creative work or expertise, but it is an excellent tool for creative planning. Not all generative AI output is flawless, so make sure you carefully check the tone, style, and readability of your content and make sure it sounds human.

3. Does the content match my company’s needs?

Generative AI tools can often produce seemingly random results, requiring multiple prompting rounds and extensive manual post-editing. Evaluate whether the AI tool can scale content to your growing business requirements, whether that involves creating different content versions, handling increasing volumes, adapting the content to various formats or translating content into other languages. A user-friendly and intuitive user interface also enhances productivity.

4. Are the style and terminology consistent?

Always make sure your content is consistent and aligned with your brand. We recommend that for business use, you choose an AI tool that automatically generates content that is customised to your business needs. Some AI-powered content creation tools, such as LanguageWire Generate, leverage a company’s own language resources to produce content that is aligned with a brand’s style and terminology. If the tool does not offer this feature, create a list of written brand guidelines, including terminology, and have your content team apply them to all content.

5. How secure is my data?

Unfortunately, not all tools comply with the highest security standards. So always remember to assess the data security and privacy features of the AI tool you use. Tools like LanguageWire Generate keep your data secure with enterprise-grade security, ISO standards, cloud-based infrastructure and compliance with GDPR and CCPA.

Introducing LanguageWire Generate

AI undoubtedly brings efficiency to content creation, but sometimes real success depends on the tool you use. LanguageWire Generate, our AI-powered content creation tool, uses the customer’s own language resources and delivers contextually-adjusted content that aligns with your brand’s style and terminology.

By leveraging state-of-the-art technology and your company’s language resources, LanguageWire Generate minimises content inaccuracies and produces high-quality content tailored to your business needs – without compromising on data security.

Would you like to try LanguageWire Generate and see how it meets your company’s needs? Get in touch and we can tell you more!

The article is based on LanguageWire’s article (Alisdair Mans Cornwell).

Boost your business with interpreting

28.8.2024 by Katja Virtanen

A typical situation in which the business world relies on interpreters is a head-on collision with a language barrier. This can happen when your company receives guests from another culture, such as China, and you simply do not have any common language. It is self-evident that without a professional interpreter, such a business meeting would yield no results.

However, I would venture to say that interpreting is useful in other business-related situations, too. Even when everyone can use English – more or less fluently. Below, you will find some good reasons to arrange interpreting also for other business situations.

1. Remember that someone may genuinely need interpreting

We often assume that everyone can use at least English. However, the truth is that the ability to speak foreign languages varies just as much as the ability to do maths. The threshold for revealing your own insufficient language skills may also be high.

Interpreting gives everyone an equal opportunity to understand and participate in the discussion. What is crucial is expertise, not language skills.

2. Increase the efficiency of communications

Insufficient language skills can lead to misunderstandings. It can be difficult to find the right words or you cannot express yourself as clearly as in your native language. Good language skills alone are not always enough: there are different accents, difficult abbreviations or culture-specific metaphors, which are something that professional interpreters are trained in.

In a Forbes survey, more than half of companies (65%) admitted that insufficient language skills lead to inefficiency and lower productivity in business. Learning languages certainly helps, but it is slow when compared to using interpreting at key events.

3. Create more business

The more languages you use in your business, the wider the audience you invite to participate and the more business opportunities you create.

A webinar in Finnish about your company’s new services will reach only Finnish speakers and perhaps some others who happen to know some Finnish, whereas including interpreting in Swedish will improve your company’s business opportunities in the Swedish market as well. With remote interpreting, it is very easy to add interpreting in almost any language to almost any remote meeting platform.

4. Improve the customer experience

By providing interpreting in different languages, you not only create new business opportunities but also show that you take into account the variety of languages among your customers. This means you can improve both communications and the customer experience.

A brilliant example of recognising the benefits of interpreting in business and putting the customer experience at centre stage is Nordic Business Forum: Although this mega business seminar organised in Helsinki will be held entirely in English, all main stage presentations will be interpreted simultaneously into Finnish, Swedish, Estonian, Latvian and Lithuanian. By providing interpreting in these languages, the organiser welcomes participants from these language areas, giving them special consideration among the more than 6,500 participants. The number of participants from these countries will increase and new business opportunities will emerge.

5. Be a pioneer, try AI interpreting

Given the level of hype about AI, a true pioneer will provide AI interpreting in appropriate situations instead of no interpreting at all.

This kind of interpreting is handled entirely with the aid of computers: speech recognition software converts source-language speech into text and the machine translation engine translates the text, which is then converted into target-language speech.

Naturally, the above-mentioned entirely technology-based interpreting is an alternative that does not fully replace a professional human interpreter in all situations. However, it is undeniable that in some language pairs, the output quality is already quite high. Entirely technology-based interpreting is extremely cost-efficient and a good option when the language pair and the interpreting situation allow it and when the alternative would be to not arrange interpreting at all.

We are happy to advise you on what kind of interpreting and technology is best suited for a certain business situation. You can also read more about our interpreting services here.