translation quality

AI-powered subtitling, dubbing and interpreting

28.10.2024 by Delingua

Video is becoming the dominant form of communication and will transform the way we produce and consume content. Learn more about how video is revolutionising global communication and how AI-powered solutions such as subtitling, dubbing and interpreting can improve global reach.

Data shows that 89% of customers want to see more videos from brands, and 90% say that videos influence their buying decisions. Videos help consumers visualise and simplify purchasing processes and understand the different features of products and services, increasing their confidence in making choices. (The State of Video, HubSpot 2024)

But is video more than just advertising? Yes, it is! Video is a powerful tool for creating engaging content that catches the eye, but it also provides a great solution for simplifying complex subjects and introducing new processes. Video can be used for things such as internal communications, onboarding and training – you name it.

Video is here to stay – how can LanguageWire help?

Today’s fast-paced communication environment requires adaptability. It is evident that video is becoming the dominant form of communication and will change the way we produce and consume content. But the best part? You don’t have to navigate this shift alone!

Let us walk you through three of our AI-powered video solutions that can increase efficiency and break down language barriers to reach a broader, global audience.

Solution 1: AI-powered subtitling

Studies show that 85% of people watch social media videos on mute. Unfortunately, this often leads to videos losing their meaning when a lot of information is missed. Media consumption is booming, and the flood of information is huge – how do we stand out?

That’s where LanguageWire‘s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and combines the best of AI and human expertise to generate high-quality, contextually accurate subtitles. Smart Editor integrates with your existing linguistic assets, like Translation Memories and Termbases, and ensures that your subtitles use the correct terminology and tone throughout the video.

Learn more about our AI-powered subtitling solutions.

Solution 2: AI dubbing

If you want your video to reach every potential customer, you have to speak their language. Due to increasing demand for multilingual content, the AI dubbing market is expected to grow exponentially in the upcoming years.

AI dubbing is the automatic translation and replacement of spoken audio with synthetic voices in other languages. AI dubbing uses technology like machine learning, speech recognition and AI voice generation to create a voiceover that matches the timing, tone and message of the source video. The content is reviewed by our experts and post-edited to ensure quality and accuracy.

AI dubbing eliminates language barriers and makes content more accessible, engaging and personalised. For brands, this means faster and more affordable localised content with a consistent brand voice.

Solution 3: AI interpreting

The demand for remote interpreting solutions has increased significantly in recent years, and studies show that AI-related services, including AI interpreting, are expected to expand massively. The AI remote work market is set to grow annually by 18% from 2024 to 2033 (Slator interpreting report, 2024).

AI interpreting, also known as AI speech translation, is a technology that provides a fully automated and real-time translation of live speech. From speech, AI interpreting starts with automatic speech recognition, moving into speech-to-text and machine translation, and then finally into speech synthesis.

Thanks to hybrid and remote solutions, interpreting is easy and affordable and can effectively reach participants across geographical boundaries. AI-powered interpreting opens the doors to a multilingual audience and offers flexible solutions tailored to the customer’s needs, according to the type of event, budget and schedule.

Let us help you take the first step!

AI is breaking barriers for multilingual content production and the shift from text-to-video isn’t just the future – it is happening as we speak.

Engage your global audience with AI-powered subtitling solutions

21.10.2024 by Delingua

In today’s digital-first world, video content is a necessity. It’s one of the most powerful tools for businesses to stay competitive and connect with global audiences. But to truly maximise reach and engagement, it must be accessible to everyone, everywhere.

That’s where LanguageWire’s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and allows businesses to scale their content effortlessly across regions. We ensure that the video content reaches a broader audience and engages them meaningfully.

Here’s how our approach sets us apart — and how it can transform the way you think about video localisation.

Simplifying complex subtitling workflows

One of the biggest challenges for global enterprises is managing the complexity of localising video content for multiple markets. 

Between handling different languages, adhering to brand guidelines and business terminology, and ensuring consistency across regions, localisation can feel like a daunting task. That’s where our end-to-end subtitling solutions come in. 

We take a hands-on approach here. Customers can simply upload their videos to our platform, leaving the heavy lifting to us. From the moment a video is submitted, our process kicks into high gear, combining the best of AI and human expertise to generate high-quality, contextually accurate subtitles.

With Smart Editor in subtitling mode, we create captions ensuring cultural nuances, technical terminology and brand voice are respected. 

The best part? Our customers can stay hands-off for most of the process but are invited to collaborate when it matters most – during validation and styling.

A customer-first collaboration experience

What makes LanguageWire’s subtitling so special is its interactive validation and styling phase.

Once AI and human linguists create the captions, customers can review the subtitles in our Smart Editor for accuracy, consistency and brand alignment. This is a simple and powerful step. And it’s designed to keep your team in full control without the complexities of managing the full process.

The Smart Editor presents subtitles intuitively, allowing for quick edits such as adjusting text, merging or splitting segments or synchronising timestamps – all with just a few clicks. Segment-by-segment synchronisation ensures that reviewing each caption feels seamless and efficient.

Styling is another powerful feature that allows customers to customise subtitles effortlessly. They can adjust font size and type, background color, text alignment, and screen position, ensuring that subtitles look professional and align with their visual identity.

This level of customisation can be applied to individual segments or across the entire video, giving customers the flexibility to create tailored subtitles that meet their specific needs.

Consistent, on-brand messaging

We understand that localisation is not just about translation. It’s about capturing your brand voice in a way that resonates with audiences, no matter the language.

Our Smart Editor seamlessly integrates with your existing linguistic assets, like translation memories and termbases. This integration ensures that your subtitles use the correct terminology and tone throughout the video, providing a consistent experience for your global audience.

Whether you’re producing marketing videos, e-learning materials, technical content, or internal communications, your subtitles will align with your brand’s voice and technical specifications. 

The full end-to-end process

Our customers love that we handle the entire subtitling workflow, from initial submission to final burn-in of the subtitles. After reviewing and approving the final product, we then deliver the highest quality content.

We ensure a smooth subtitling process, whether our customers are working on one video or hundreds. This level of efficiency and accuracy helps global enterprises scale their content localisation with ease, saving time and money with better processes and minimal time investment from their internal team.

Increasing engagement with subtitles

Did you know 89% of people use subtitles or captioning when consuming media?

Subtitles are invaluable for making video content easier to follow, hear and understand. Adding localised subtitles goes beyond accessibility. It also drives deeper engagement. Studies reveal that videos with subtitles are not only watched for longer durations but are also more likely to be shared across platforms.

By making your videos accessible to non-native speakers, hearing-impaired viewers and those who prefer watching without sound, global enterprises are broadening their audience and increasing both reach and impact.

Discuss your next subtitling project with LanguageWire

Ready to simplify your video localisation process and reach global audiences with ease?

LanguageWire’s subtitling solutions are here to help. We combine next-generation technology with human expertise, ensuring your subtitles are tailored, accurate and impactful.

Interested in learning more? Request a personalised demo and take the first step toward optimising your video content for the global stage.

This article was originally published by LanguageWire (Verity Hartley).

The difference between a termbase and a translation memory

18.10.2024 by Delingua

If your business regularly works with translations involving multiple languages, you may have already encountered the terms “termbase” and “translation memory”. While both are essential tools for translators, they each serve a different purpose.

In this straightforward guide, we’ll explain the basics of termbases and translation memories, the differences between the two, and how they can help to improve your translations.

What is a termbase?

A termbase (TB), also known as a terminology database, is a collection of specific words and expressions used in a particular subject area, industry, or company. A term entry may include definitions, examples as well as the corresponding translations of these words and expressions in other languages. The primary purpose of a termbase is to ensure consistency and accuracy in translations by providing a reference for the translator.

For example, when translating a legal document, the corresponding termbase might include terms like “jurisdiction,” “liability,” or “indemnity.” When translating a marketing brochure for a technology company, on the other hand, it may include terms like “cloud computing,” “cybersecurity,” or “digital transformation.”

What is a translation memory?

A translation memory (TM) is a database that stores previously translated content in the source and target language. The content is stored as bilingual segments – or translation units – in the database for future use. When a translator encounters the same or a similar sentence or string in a new translation, the translation memory will provide the previously translated version as a suggestion for the translation, saving time and improving consistency.

For example, if while translating the user manual for a product, the sentence “Press the red button to start the machine” has already been translated, the translation memory will provide the stored translation as a translation suggestion for a new sentence like “Press the green button to activate the machine.”

How do they differ?

While both termbases and translation memories are databases used in translation, they serve different purposes. A termbase is a reference tool used to ensure consistency in terminology across translations, whereas the purpose of a translation memory is to reuse previous translations and thereby save time.

How do they work together?

Termbases and translation memories work together to improve the quality and efficiency of translations. For example, a termbase can be integrated into computer-assisted translation software to ensure consistent terminology across translations, improving the accuracy of the translation memory suggestions.

How can they benefit your business?

Using a termbase and translation memories can benefit your business in several ways. By ensuring consistent use of terminology, you can improve the accuracy of your translations, making your content easier to understand for your target audience. Additionally, by reusing previous translations, you can save time and reduce translation costs.

Using these tools can also help you maintain brand consistency across languages, strengthening your corporate voice and ensuring that your messaging is clear and effective in every language. This can improve customer satisfaction.

Want to know more about our advanced solutions for termbase management and translation memories? Reach out to us and we will be in touch shortly.

This article was originally published by LanguageWire Company (Verity Hartley).

How to use AI effectively in sales and marketing

27.8.2024 by Delingua

For decades, companies have looked for ways to improve their sales tactics and generate leads quickly through different content strategies. One of the most effective ways to achieve this is by using a generative AI content creation tool.

This next-generation AI technology can help businesses craft tailored offers, persuasive landing page content, and engaging call-to-action messages that compel prospects to act. In this article, we will delve deeper into how a generative AI content creation tool can help companies speed lead generation and conversion in sales tactics.

Customising content creation

One of the key benefits of using a generative AI content creation tool is the ability to customise content to fit the brand’s style and tone. By fine-tuning or enhancing the generative AI model on a narrower dataset (content memory) that aligns more closely with the desired application, businesses can make the generated content even more accurate and tailored to specific tasks. This level of customisation ensures that the content is more contextualised, resonates with the target audience and helps to build a closer relationship with them.

Content quality

The quality of content is another critical factor that can make or break a company’s sales tactics. Generative AI content creation tools are designed to produce high-quality content that meets the specific needs of the business. The tool can create content that is grammatically correct, written in a tone, length and format that resonates with the target audience. This level of quality ensures that the content is adequate to the media format, engaging, informative, and compelling, which can help to speed up lead generation and conversion.

Building on success

Another significant advantage of using a generative AI content creation tool is its ability to harness your past content and generate new content based on it. The tool can use past content to generate new content that is similar in style and tone, ensuring consistency in the brand’s messaging. This level of content memory helps businesses to create a unified brand message that resonates with their target audience.

Termbases

Termbases are a critical component of any content creation process. They help to ensure consistency in terminology, style, and tone across all content. Generative AI content creation tools can leverage existing termbases, ensuring that all generated content aligns with the brand’s unique terminology. This level of consistency can help to build trust with the target audience and speed up lead generation and conversion.

LanguageWire Generate is our generative AI content creation tool that can help businesses speed up lead generation and conversion in sales tactics. The tool is designed to create high-quality content that meets the specific needs of the business. By incorporating various parameters to tailor distinct content pieces, and by leveraging company’s content memory and termbases, our generative AI content creation tool can produce and customise content that resonates with their target audience.

Interested in revolutionising your content production processes with LanguageWire Generate? Contact us and let’s talk more!

This article was originally published by LanguageWire Company (Verity Hartley).

5 reasons why integration is a good idea

1.8.2024 by Delingua

LanguageWire’s APIs and connectors are a time- and effort-saving solution, helping you avoid copying text unnecessarily from one place to another and import any changes, no matter how big or small, to all language versions of your website in almost real time.

A connector is a kind of system integration that allows the customer to order a translation of the content through an existing publishing system. In practice, a customer who uses a publishing system to process their website content can use our connector to order website translations from within their content management system. Once the translations are ready, they are imported into the system as localised copies of the original page.

We have listed five key reasons why integration is a good idea.

1. Work in a familiar publishing system

LanguageWire connectors and custom API work with your CMS, PIM or DAM. You can order translations and track the progress of projects directly through the digital platform you are already using.

Integration can be built with nearly any generally used content management system. We have Adobe, Drupal, inRiver, Optimizely, Sitecore, TYPO3, Shopify, Umbraco and WordPress connectors – and many others! If you didn’t find an option suitable for your platform among our connectors, you can use our API to create a custom integration between your digital platform and LanguageWire.

2. Automate your translation management process

Copying source texts from websites and emailing them to be translated is a time-consuming process. A smarter and more efficient way to manage large volumes of website content and numerous language versions is to integrate the systems so that the process for managing the translations is as highly automated as possible. Managing online store product information in different language versions, for instance, is much easier when the processed are automated.

LanguageWire’s APIs and connectors make full automation of the process possible. Simply connect your application to a tech-enabled translation management tool, and your translations can be imported directly from the translator to the page.

3. Save time and reduce workload

By using integration, you can publish content in every language as simply as in one. Integration is a better option than time-consuming manual work, and you receive ready translations right into your own publishing system. Managing translation orders is quick and easy with a user-friendly interface. This allows you to save time and money and, above all, gain additional peace of mind when the most monotonous part in the language version release process can be eliminated. With aid of a connector, you can import any changes, no matter how big or small, to all language versions of your website or webstore in almost real time.

4. Minimise risks

Furthermore, the likelihood of making mistakes increases when a large number of files are sent back and forth, with internal editors’ modification proposals. With LanguageWire, you don’t need to make any compromises on security. HTTPS-encrypted transfer of data increases security and you can manage the integration between LanguageWire and your system with modern access control.

Our APIs are built to be very stable so you don’t lose any jobs or complete translations in the event of a network outage. With integration, you can send texts for translation securely without a flood of emails and a need to worry about human errors.

5. Higher translation quality

We work as an extension of your business by building a permanent team of project managers, linguists and engineers. By connecting your digital platform to LanguageWire’s system, you will have access to our network of over 7,000 language experts. Our experts translate more than 450 million words per year, in 500 different language pairs. No matter what languages you are looking for or what sector you work in, we’ll bring you in touch with a language expert who best meets your company’s needs.

Interested? Contact us – let’s make translation management easier!

How generative AI can help elevate your work and boost efficiency

26.4.2024 by Delingua

In the last year, awareness of Generative AI has skyrocketed. The availability of newer and more powerful GPT models has given everyone a chance to benefit from this new technology.

But what exactly are those benefits? How is generative AI really going to change the way you work and why should we be investing our time in understanding these new, powerful tools.

Let’s look at some ways you can use AI to help you work smarter and faster than ever.

Kickstart Creativity

Generative AI is a great starting point for getting your ideas on the page. When working creatively, nothing can be worse than blank page syndrome, where the cursor blinks at you incessantly while you wait for inspiration to strike.

From creating article outlines, to writing first drafts of content, Generative AI can help you jump start your creativity and speed up your workflows. Use it to create first draft outlines or give you heading ideas to get you started. If you’re really stuck it can even create a first draft from scratch to fill that first page.

You can use the new wave of AI tools to help break this cycle and start getting new ideas on the page for you to then finesse with your own style, voice and creativity.

Maintain Consistency & Quality

When working on multilingual content, you want to always maintain a consistent tone of voice and use the right business language. This can be tricky when you have content creators or translators working all around the world and often across different languages.

By interlinking your Generative AI tool with your company termbase and other linguistic assets like translation memories, you can ensure that any content your AI tool generates for you will maintain the correct business tone and language to ensure consistency.

You can train your AI model on your linguistic assets to ensure that it knows your tone of voice, what terms you use and how to spell and write them correctly. This will save you time and effort when validating and boost the overall quality of your content.

Personalise Customer Experiences

It can be difficult to provide always-on multilingual customer service, especially on a global scale. However, AI chatbots can help provide a customer service presence even when your employees are off the clock.

With the latest versions of AI models, these chatbots can be programmed to provide a huge amount of personalised interaction with your customers, in their own language.

Always-on AI chatbots can provide friendly, helpful support to your customers at any time of the day and respond in a conversational manner that seems natural. They can pull data directly from customer databases to personalise the experience and make answering customer queries simple in any language.

Boost Productivity

Data analysis is one of the key areas where AI can help make our lives much easier. AI models are trained on large datasets, and they can easily absorb, review and analyse data in a second before returning the results in an easy-to-read format.

One powerful way this can be used is to summarise long texts. AI can quickly read and create a summary of a longer document by identifying the key points and adding them to a bulleted list. It can also create short-form copy from long-form documents, for example it could build social media posts based on blog articles.

You can input large data sets of any variety into your AI tool and asking them to identify trends, format the content in a variety of ways or to extract key information quickly and easily, cutting down on the manual effort required.

Additionally, you can use an AI tool to help you be more productive in other tools such as Excel by asking you to write a formula that will analyse your data for you in that application.

You do need to be careful about where and what data you upload to open and public AI tools as there is no protection on who can see your data once it is uploaded. Make sure you only upload sensitive data to a company you trust who can provide assurances that nothing will be kept or shared after the task is completed.

Make Generative AI work for you

Generative AI is a powerful tool that you can use to enhance your daily workflows. From creativity to communication, the possibilities are endless. Getting the most out of AI includes understanding how to input the right prompt. If you would like to learn more about AI prompting, read our detailed guide.

Interested to learn more about what LanguageWire AI tools can do for you and your business? Contact us and let’s talk more!

This article was originally published by LanguageWire Company (Verity Hartley).