translation quality

Guaranteed quality – ISO certificates as foundation of translation service

21.2.2025 by Delingua

ISO certification ensures that the quality management process meets the specified requirements. Quality is an important criterion in our operations and our ISO certificates are proof of our long-term commitment to quality and processes.

As a customer, how can you ensure that the translation agency operates in accordance with an audited quality system? Quality is a key priority and part of all LanguageWire activities, and it is visible throughout the organisation. Commitment to the quality policy guarantees the best results for all parties – both those working at LanguageWire and our partners. The certificates mean that we must operate according to certain processes and thus constitute a promise of professional operations both now and in the future.

In LanguageWire’s quality management system, processes, procedures and responsibilities are documented to facilitate compliance with the quality policy and objectives. Each translation project is managed with high quality in order to ensure that the results correspond with the customer’s needs. The quality of translations produced by our language experts is also constantly monitored.

High-quality translation services

ISO 17100 is an internationally recognised translation service standard. It defines the requirements applicable to translation service providers, concerning the management of core processes, minimum competence requirements, the availability and management of resources and other measures necessary for the provision of a high-quality translation service.

ISO 17100 certified translation workflows ensure the best processes are followed in translation projects and are proof of the competence of translators and project managers, the professional management of core processes and other high-quality process implementation. The standard thus ensures the professional and formal competence of all those involved in the translation process.

LanguageWire’s certificates

An ISO 27001 certified information security management system ensures the company’s ability to manage sensitive data and keep it safe. Information security and the maintenance of the security of cloud-based technology are a crucial part of LanguageWire’s operations. Each year, LanguageWire is certified in accordance with industry ISO standards, which guarantees that it can provide its customers with the highest level of data protection and privacy.

An ISO 9001 quality management system is an indication that the company follows quality management processes and standards, operates in a customer-oriented and professional manner and focuses on continuous improvement. Read more about LanguageWire’s quality policy here.

ISO 18587 is a standard for post-editing of machine translation output. Being ISO 18587 certified is proof that the company’s machine translation post-editing process complies with strict international quality standards.

ISO 13485 is an international standard for the manufacturing of medical devices and the quality management of related services. The standard focuses on risk management and risk-based decision-making regarding both the device manufacturer and external support resources. LanguageWire provides services to several healthcare companies that benefit from the certificate.

Last but not least, there is TISAX, which is related to information security in the automotive industry. This certificate is an indication that the information security management system complies with certain security levels and allows assessment results to be shared on a specific platform. Translation for the automotive industry is also one of LanguageWire’s areas of expertise.

We value your privacy

Our customers work from a wide range of countries around the globe and to ensure compliance with regional privacy laws, we set ourselves a high standard when handling user data. We are compliant with the following privacy regulations:

General Data Privacy Regulations (GDPR)

California Consumer Privacy Act (CCPA)

For more information, read LanguageWire’s privacy policy.

5 reasons why integration is a good idea

20.1.2025 by Delingua

LanguageWire’s APIs and connectors are a time- and effort-saving solution, helping you avoid copying text unnecessarily from one place to another and import any changes, no matter how big or small, to all language versions of your website in almost real time.

A connector is a kind of system integration that allows the customer to order a translation of the content through an existing publishing system. In practice, a customer who uses a publishing system to process their website content can use our connector to order website translations from within their content management system. Once the translations are ready, they are imported into the system as localised copies of the original page.

We have listed five key reasons why integration is a good idea.

1. Work in a familiar publishing system

LanguageWire connectors and custom API work with your CMS, PIM or DAM. You can order translations and track the progress of projects directly through the digital platform you are already using.

Integration can be built with nearly any generally used content management system. We have Adobe, Drupal, inRiver, Optimizely, Sitecore, TYPO3, Shopify, Umbraco and WordPress connectors – and many others! If you didn’t find an option suitable for your platform among our connectors, you can use our API to create a custom integration between your digital platform and LanguageWire.

2. Automate your translation management process

Copying source texts from websites and emailing them to be translated is a time-consuming process. A smarter and more efficient way to manage large volumes of website content and numerous language versions is to integrate the systems so that the process for managing the translations is as highly automated as possible. Managing online store product information in different language versions, for instance, is much easier when the processed are automated.

LanguageWire’s APIs and connectors make full automation of the process possible. Simply connect your application to a tech-enabled translation management tool, and your translations can be imported directly from the translator to the page.

3. Save time and reduce workload

By using integration, you can publish content in every language as simply as in one. Integration is a better option than time-consuming manual work, and you receive ready translations right into your own publishing system. Managing translation orders is quick and easy with a user-friendly interface. This allows you to save time and money and, above all, gain additional peace of mind when the most monotonous part in the language version release process can be eliminated. With aid of a connector, you can import any changes, no matter how big or small, to all language versions of your website or webstore in almost real time.

4. Minimise risks

Furthermore, the likelihood of making mistakes increases when a large number of files are sent back and forth, with internal editors’ modification proposals. With LanguageWire, you don’t need to make any compromises on security. HTTPS-encrypted transfer of data increases security and you can manage the integration between LanguageWire and your system with modern access control.

Our APIs are built to be very stable so you don’t lose any jobs or complete translations in the event of a network outage. With integration, you can send texts for translation securely without a flood of emails and a need to worry about human errors.

5. Higher translation quality

We work as an extension of your business by building a permanent team of project managers, linguists and engineers. By connecting your digital platform to LanguageWire’s system, you will have access to our network of over 7,000 language experts. Our experts translate more than 450 million words per year, in 500 different language pairs. No matter what languages you are looking for or what sector you work in, we’ll bring you in touch with a language expert who best meets your company’s needs.

Interested? Contact us – let’s make translation management easier!

AI-powered subtitling, dubbing and interpreting

9.1.2025 by Sofia Väänänen

Video is becoming the dominant form of communication and will transform the way we produce and consume content. Learn more about how video is revolutionising global communication and how AI-powered solutions such as subtitling, dubbing and interpreting can improve global reach.

Data shows that 89% of customers want to see more videos from brands, and 90% say that videos influence their buying decisions. Videos help consumers visualise and simplify purchasing processes and understand the different features of products and services, increasing their confidence in making choices. (The State of Video, HubSpot 2024)

But is video more than just advertising? Yes, it is! Video is a powerful tool for creating engaging content that catches the eye, but it also provides a great solution for simplifying complex subjects and introducing new processes. Video can be used for things such as internal communications, onboarding and training – you name it.

Video is here to stay – how can LanguageWire help?

Today’s fast-paced communication environment requires adaptability. It is evident that video is becoming the dominant form of communication and will change the way we produce and consume content. But the best part? You don’t have to navigate this shift alone!

Let us walk you through three of our AI-powered video solutions that can increase efficiency and break down language barriers to reach a broader, global audience.

Solution 1: AI-powered subtitling

Studies show that 85% of people watch social media videos on mute. Unfortunately, this often leads to videos losing their meaning when a lot of information is missed. Media consumption is booming, and the flood of information is huge – how do we stand out?

That’s where LanguageWire‘s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and combines the best of AI and human expertise to generate high-quality, contextually accurate subtitles. Smart Editor integrates with your existing linguistic assets, like Translation Memories and Termbases, and ensures that your subtitles use the correct terminology and tone throughout the video.

Learn more about our AI-powered subtitling solutions.

Solution 2: AI dubbing

If you want your video to reach every potential customer, you have to speak their language. Due to increasing demand for multilingual content, the AI dubbing market is expected to grow exponentially in the upcoming years.

AI dubbing is the automatic translation and replacement of spoken audio with synthetic voices in other languages. AI dubbing uses technology like machine learning, speech recognition and AI voice generation to create a voiceover that matches the timing, tone and message of the source video. The content is reviewed by our experts and post-edited to ensure quality and accuracy.

AI dubbing eliminates language barriers and makes content more accessible, engaging and personalised. For brands, this means faster and more affordable localised content with a consistent brand voice.

Solution 3: AI interpreting

The demand for remote interpreting solutions has increased significantly in recent years, and studies show that AI-related services, including AI interpreting, are expected to expand massively. The AI remote work market is set to grow annually by 18% from 2024 to 2033 (Slator interpreting report, 2024).

AI interpreting, also known as AI speech translation, is a technology that provides a fully automated and real-time translation of live speech. From speech, AI interpreting starts with automatic speech recognition, moving into speech-to-text and machine translation, and then finally into speech synthesis.

Thanks to hybrid and remote solutions, interpreting is easy and affordable and can effectively reach participants across geographical boundaries. AI-powered interpreting opens the doors to a multilingual audience and offers flexible solutions tailored to the customer’s needs, according to the type of event, budget and schedule.

Let us help you take the first step!

AI is breaking barriers for multilingual content production and the shift from text-to-video isn’t just the future – it is happening as we speak.

Validation – high-quality translations are a joint effort

16.12.2024 by Jari Herrgård

Successful translations require teamwork. Although the key person in the translation process is the translator and their tools, they alone are not able to achieve ideal quality. In the translation process, the best possible result always requires input from the translation agency’s other employees as well as the customer. Validation is perhaps the most important tool for assessing the linguistic quality of translations.

If you are a customer, you may be asking why you should contribute to the process – it’s our job, after all. You are correct and, as a customer, your involvement is not obligatory. But if you want the best result, it is in your best interest to participate in the process – especially through feedback.

To some extent, language is a matter of opinion. We are all fluent in at least our own native tongue, and many of us also know several other languages. Therefore, we all have a lot of opinions about language. This is especially true in work contexts if language plays a central role in our work and we put a lot of thought into how a message should be conveyed. We know how we want to address the reader, and perhaps the organisation we work in has even defined common rules for what kinds of images we should evoke.

Even if these rules are self-explanatory within the organisation and come naturally to you, they may not be self-evident to the translator. The translator is always a bit of an outsider and depends on what they are told about your preferred language and its nuances. This is where teamwork comes into play: the ideal translation process involves cooperation to ensure that the translation matches the customer’s communication needs as closely as possible. By providing feedback on the translations, the customer can ensure that each translation is better than the one before and closer to the customer’s ideal.

Validation as a tool

One of the most important tools for the process described above is validation. This means a review by the customer after the translation has been completed. It may often be carried out by an expert whose main work tasks do not include translation. The expert is responsible for checking, in particular, the terminology and style, and assessing whether they are in line with the customer’s brand. Other review work can also be done at the same time.

Validation in itself is a simple step, and there is no doubt about its usefulness, but it is still often skipped altogether. Typically, validation is carried out by sending PDF or DOCX files to vendors or technical experts, for example. The expert will use the comment or track changes functions to add their own comments and corrections to the document. These will be included in the final version and imported into the translation memory by the translation agency. This process is quite laborious and may complicate version control, which are the main reasons why it is often skipped.

Validation with system support

At LanguageWire, workflow and translation work are based on a shared platform used by customers, translators and internal project managers. Using a single platform has many benefits, especially in terms of translation project communications and transparency.

The validation step also takes place entirely on this platform, which makes the process quick and efficient. Usually, the validation step is added as soon as the project is created.

Validation takes place after the translators have done their work. The experts assigned to the project will receive an automatic message from the system and, by clicking on the link, they will be forwarded to the right project. There is no need to search for the project or upload any files, and the expert can start working in their browser right away.

Validation is done in the same tool that the translators use, and the validator has access to all the same information. This means, for example, that they will automatically be able to view the correct terminology if there is a glossary attached. This helps to avoid situations where outdated or otherwise incorrect terminology is used in the text during the validation phase. The validator also has access to other tools, such as proofreading and translation tools. Our user-friendly interface ensures that you do not need to be a professional translator to benefit from the translation platform. Everything you need can be done with basic browser skills.

In addition to possible corrections, the validator can also communicate with the translator, which helps to quickly solve potential dilemmas. Since everyone works in the same digital environment, all corrections are also saved directly in the translation memory, and they do not need to be separately exported at the end of the project.

In order to ensure the best possible translation quality and that the translator and proofreader learn as much as possible, a language specialist will check the changes made by the validator at the end. This ensures that all changes follow the customer’s own standards and, of course, the general rules of the language.

Would you like to discuss your organisation’s language needs? Contact us via email at contact-fi@languagewire.com for further information!

Engage your global audience with AI-powered subtitling solutions

21.10.2024 by Delingua

In today’s digital-first world, video content is a necessity. It’s one of the most powerful tools for businesses to stay competitive and connect with global audiences. But to truly maximise reach and engagement, it must be accessible to everyone, everywhere.

That’s where LanguageWire’s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and allows businesses to scale their content effortlessly across regions. We ensure that the video content reaches a broader audience and engages them meaningfully.

Here’s how our approach sets us apart — and how it can transform the way you think about video localisation.

Simplifying complex subtitling workflows

One of the biggest challenges for global enterprises is managing the complexity of localising video content for multiple markets. 

Between handling different languages, adhering to brand guidelines and business terminology, and ensuring consistency across regions, localisation can feel like a daunting task. That’s where our end-to-end subtitling solutions come in. 

We take a hands-on approach here. Customers can simply upload their videos to our platform, leaving the heavy lifting to us. From the moment a video is submitted, our process kicks into high gear, combining the best of AI and human expertise to generate high-quality, contextually accurate subtitles.

With Smart Editor in subtitling mode, we create captions ensuring cultural nuances, technical terminology and brand voice are respected. 

The best part? Our customers can stay hands-off for most of the process but are invited to collaborate when it matters most – during validation and styling.

A customer-first collaboration experience

What makes LanguageWire’s subtitling so special is its interactive validation and styling phase.

Once AI and human linguists create the captions, customers can review the subtitles in our Smart Editor for accuracy, consistency and brand alignment. This is a simple and powerful step. And it’s designed to keep your team in full control without the complexities of managing the full process.

The Smart Editor presents subtitles intuitively, allowing for quick edits such as adjusting text, merging or splitting segments or synchronising timestamps – all with just a few clicks. Segment-by-segment synchronisation ensures that reviewing each caption feels seamless and efficient.

Styling is another powerful feature that allows customers to customise subtitles effortlessly. They can adjust font size and type, background color, text alignment, and screen position, ensuring that subtitles look professional and align with their visual identity.

This level of customisation can be applied to individual segments or across the entire video, giving customers the flexibility to create tailored subtitles that meet their specific needs.

Consistent, on-brand messaging

We understand that localisation is not just about translation. It’s about capturing your brand voice in a way that resonates with audiences, no matter the language.

Our Smart Editor seamlessly integrates with your existing linguistic assets, like translation memories and termbases. This integration ensures that your subtitles use the correct terminology and tone throughout the video, providing a consistent experience for your global audience.

Whether you’re producing marketing videos, e-learning materials, technical content, or internal communications, your subtitles will align with your brand’s voice and technical specifications. 

The full end-to-end process

Our customers love that we handle the entire subtitling workflow, from initial submission to final burn-in of the subtitles. After reviewing and approving the final product, we then deliver the highest quality content.

We ensure a smooth subtitling process, whether our customers are working on one video or hundreds. This level of efficiency and accuracy helps global enterprises scale their content localisation with ease, saving time and money with better processes and minimal time investment from their internal team.

Increasing engagement with subtitles

Did you know 89% of people use subtitles or captioning when consuming media?

Subtitles are invaluable for making video content easier to follow, hear and understand. Adding localised subtitles goes beyond accessibility. It also drives deeper engagement. Studies reveal that videos with subtitles are not only watched for longer durations but are also more likely to be shared across platforms.

By making your videos accessible to non-native speakers, hearing-impaired viewers and those who prefer watching without sound, global enterprises are broadening their audience and increasing both reach and impact.

Discuss your next subtitling project with LanguageWire

Ready to simplify your video localisation process and reach global audiences with ease?

LanguageWire’s subtitling solutions are here to help. We combine next-generation technology with human expertise, ensuring your subtitles are tailored, accurate and impactful.

Interested in learning more? Request a personalised demo and take the first step toward optimising your video content for the global stage.

This article was originally published by LanguageWire (Verity Hartley).

The difference between a termbase and a translation memory

18.10.2024 by Delingua

If your business regularly works with translations involving multiple languages, you may have already encountered the terms “termbase” and “translation memory”. While both are essential tools for translators, they each serve a different purpose.

In this straightforward guide, we’ll explain the basics of termbases and translation memories, the differences between the two, and how they can help to improve your translations.

What is a termbase?

A termbase (TB), also known as a terminology database, is a collection of specific words and expressions used in a particular subject area, industry, or company. A term entry may include definitions, examples as well as the corresponding translations of these words and expressions in other languages. The primary purpose of a termbase is to ensure consistency and accuracy in translations by providing a reference for the translator.

For example, when translating a legal document, the corresponding termbase might include terms like “jurisdiction,” “liability,” or “indemnity.” When translating a marketing brochure for a technology company, on the other hand, it may include terms like “cloud computing,” “cybersecurity,” or “digital transformation.”

What is a translation memory?

A translation memory (TM) is a database that stores previously translated content in the source and target language. The content is stored as bilingual segments – or translation units – in the database for future use. When a translator encounters the same or a similar sentence or string in a new translation, the translation memory will provide the previously translated version as a suggestion for the translation, saving time and improving consistency.

For example, if while translating the user manual for a product, the sentence “Press the red button to start the machine” has already been translated, the translation memory will provide the stored translation as a translation suggestion for a new sentence like “Press the green button to activate the machine.”

How do they differ?

While both termbases and translation memories are databases used in translation, they serve different purposes. A termbase is a reference tool used to ensure consistency in terminology across translations, whereas the purpose of a translation memory is to reuse previous translations and thereby save time.

How do they work together?

Termbases and translation memories work together to improve the quality and efficiency of translations. For example, a termbase can be integrated into computer-assisted translation software to ensure consistent terminology across translations, improving the accuracy of the translation memory suggestions.

How can they benefit your business?

Using a termbase and translation memories can benefit your business in several ways. By ensuring consistent use of terminology, you can improve the accuracy of your translations, making your content easier to understand for your target audience. Additionally, by reusing previous translations, you can save time and reduce translation costs.

Using these tools can also help you maintain brand consistency across languages, strengthening your corporate voice and ensuring that your messaging is clear and effective in every language. This can improve customer satisfaction.

Want to know more about our advanced solutions for termbase management and translation memories? Reach out to us and we will be in touch shortly.

This article was originally published by LanguageWire Company (Verity Hartley).