Smart Editor

Video is becoming the dominant form of communication and will transform the way we produce and consume content. Learn more about how video is revolutionising global communication and how AI-powered solutions such as subtitling, dubbing and interpreting can improve global reach.

Data shows that 89% of customers want to see more videos from brands, and 90% say that videos influence their buying decisions. Videos help consumers visualise and simplify purchasing processes and understand the different features of products and services, increasing their confidence in making choices. (The State of Video, HubSpot 2024)

But is video more than just advertising? Yes, it is! Video is a powerful tool for creating engaging content that catches the eye, but it also provides a great solution for simplifying complex subjects and introducing new processes. Video can be used for things such as internal communications, onboarding and training – you name it.

Video is here to stay – how can LanguageWire help?

Today’s fast-paced communication environment requires adaptability. It is evident that video is becoming the dominant form of communication and will change the way we produce and consume content. But the best part? You don’t have to navigate this shift alone!

Let us walk you through three of our AI-powered video solutions that can increase efficiency and break down language barriers to reach a broader, global audience.

Solution 1: AI-powered subtitling

Studies show that 85% of people watch social media videos on mute. Unfortunately, this often leads to videos losing their meaning when a lot of information is missed. Media consumption is booming, and the flood of information is huge – how do we stand out?

That’s where LanguageWire‘s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and combines the best of AI and human expertise to generate high-quality, contextually accurate subtitles. Smart Editor integrates with your existing linguistic assets, like Translation Memories and Termbases, and ensures that your subtitles use the correct terminology and tone throughout the video.

Learn more about our AI-powered subtitling solutions.

Solution 2: AI dubbing

If you want your video to reach every potential customer, you have to speak their language. Due to increasing demand for multilingual content, the AI dubbing market is expected to grow exponentially in the upcoming years.

AI dubbing is the automatic translation and replacement of spoken audio with synthetic voices in other languages. AI dubbing uses technology like machine learning, speech recognition and AI voice generation to create a voiceover that matches the timing, tone and message of the source video. The content is reviewed by our experts and post-edited to ensure quality and accuracy.

AI dubbing eliminates language barriers and makes content more accessible, engaging and personalised. For brands, this means faster and more affordable localised content with a consistent brand voice.

Solution 3: AI interpreting

The demand for remote interpreting solutions has increased significantly in recent years, and studies show that AI-related services, including AI interpreting, are expected to expand massively. The AI remote work market is set to grow annually by 18% from 2024 to 2033 (Slator interpreting report, 2024).

AI interpreting, also known as AI speech translation, is a technology that provides a fully automated and real-time translation of live speech. From speech, AI interpreting starts with automatic speech recognition, moving into speech-to-text and machine translation, and then finally into speech synthesis.

Thanks to hybrid and remote solutions, interpreting is easy and affordable and can effectively reach participants across geographical boundaries. AI-powered interpreting opens the doors to a multilingual audience and offers flexible solutions tailored to the customer’s needs, according to the type of event, budget and schedule.

Let us help you take the first step!

AI is breaking barriers for multilingual content production and the shift from text-to-video isn’t just the future – it is happening as we speak.

In today’s digital-first world, video content is a necessity. It’s one of the most powerful tools for businesses to stay competitive and connect with global audiences. But to truly maximise reach and engagement, it must be accessible to everyone, everywhere.

That’s where LanguageWire’s unique value proposition comes in: AI-powered, human-refined subtitling solutions that blend together the best of two worlds. They seamlessly localise video content across multiple languages and diverse audiences, whilst maintaining accuracy, quality and brand consistency.

Our Smart Editor offers an innovative approach to subtitling. It simplifies complex video localisation workflows for global enterprises and allows businesses to scale their content effortlessly across regions. We ensure that the video content reaches a broader audience and engages them meaningfully.

Here’s how our approach sets us apart — and how it can transform the way you think about video localisation.

Simplifying complex subtitling workflows

One of the biggest challenges for global enterprises is managing the complexity of localising video content for multiple markets. 

Between handling different languages, adhering to brand guidelines and business terminology, and ensuring consistency across regions, localisation can feel like a daunting task. That’s where our end-to-end subtitling solutions come in. 

We take a hands-on approach here. Customers can simply upload their videos to our platform, leaving the heavy lifting to us. From the moment a video is submitted, our process kicks into high gear, combining the best of AI and human expertise to generate high-quality, contextually accurate subtitles.

With Smart Editor in subtitling mode, we create captions ensuring cultural nuances, technical terminology and brand voice are respected. 

The best part? Our customers can stay hands-off for most of the process but are invited to collaborate when it matters most – during validation and styling.

A customer-first collaboration experience

What makes LanguageWire’s subtitling so special is its interactive validation and styling phase.

Once AI and human linguists create the captions, customers can review the subtitles in our Smart Editor for accuracy, consistency and brand alignment. This is a simple and powerful step. And it’s designed to keep your team in full control without the complexities of managing the full process.

The Smart Editor presents subtitles intuitively, allowing for quick edits such as adjusting text, merging or splitting segments or synchronising timestamps – all with just a few clicks. Segment-by-segment synchronisation ensures that reviewing each caption feels seamless and efficient.

Styling is another powerful feature that allows customers to customise subtitles effortlessly. They can adjust font size and type, background color, text alignment, and screen position, ensuring that subtitles look professional and align with their visual identity.

This level of customisation can be applied to individual segments or across the entire video, giving customers the flexibility to create tailored subtitles that meet their specific needs.

Consistent, on-brand messaging

We understand that localisation is not just about translation. It’s about capturing your brand voice in a way that resonates with audiences, no matter the language.

Our Smart Editor seamlessly integrates with your existing linguistic assets, like translation memories and termbases. This integration ensures that your subtitles use the correct terminology and tone throughout the video, providing a consistent experience for your global audience.

Whether you’re producing marketing videos, e-learning materials, technical content, or internal communications, your subtitles will align with your brand’s voice and technical specifications. 

The full end-to-end process

Our customers love that we handle the entire subtitling workflow, from initial submission to final burn-in of the subtitles. After reviewing and approving the final product, we then deliver the highest quality content.

We ensure a smooth subtitling process, whether our customers are working on one video or hundreds. This level of efficiency and accuracy helps global enterprises scale their content localisation with ease, saving time and money with better processes and minimal time investment from their internal team.

Increasing engagement with subtitles

Did you know 89% of people use subtitles or captioning when consuming media?

Subtitles are invaluable for making video content easier to follow, hear and understand. Adding localised subtitles goes beyond accessibility. It also drives deeper engagement. Studies reveal that videos with subtitles are not only watched for longer durations but are also more likely to be shared across platforms.

By making your videos accessible to non-native speakers, hearing-impaired viewers and those who prefer watching without sound, global enterprises are broadening their audience and increasing both reach and impact.

Discuss your next subtitling project with LanguageWire

Ready to simplify your video localisation process and reach global audiences with ease?

LanguageWire’s subtitling solutions are here to help. We combine next-generation technology with human expertise, ensuring your subtitles are tailored, accurate and impactful.

Interested in learning more? Request a personalised demo and take the first step toward optimising your video content for the global stage.

This article was originally published by LanguageWire (Verity Hartley).

AI-powered subtitling, dubbing and interpreting

Engage your global audience with AI-powered subtitling solutions