language services

5 points on using AI efficiently in your business

30.1.2025 by Delingua

Does your company use AI in content creation? For most companies, this is already part of everyday operations. Read our article for tips on how to ensure that AI tools serve your company’s goals optimally.

A recent survey (Content Marketing Institute, 2024) found that over 50% of companies use generative AI in content creation. AI is widely used to produce website content, email campaigns and various publications, among other things.

While AI delivers speed and efficiency in content creation, it needs to be accurate, brand-aligned, secure and of the highest high quality. How can we ensure that AI-generated content meets these requirements? And what kind of solution does LanguageWire offer?

We listed five points to keep in mind when using AI tools:

1. Is the information based on researched facts?

If the tool you use is not able to leverage your company’s language resources, such as your termbase and translation memory, you should be extra careful regarding the accuracy of the information. “AI hallucinations” refers to a generative AI tool producing incorrect, misleading or completely erroneous information but still presenting it as factually true. This is an unfortunately common phenomenon and even if the tool provides sources, the information can be unreliable.

AI can also expose you to the risk of plagiarism by copying content directly from sources. If the AI tool you are using does not automatically check for content originality, use plagiarism detection tools to scan for copied content.

2. Does the content sound human?

AI-generated text can easily sound robotic and monotonous. For example, the text may use phrases that do not sound natural or too far-fetched expressions that still somehow miss the point. AI does not completely replace creative work or expertise, but it is an excellent tool for creative planning. Not all generative AI output is flawless, so make sure you carefully check the tone, style, and readability of your content and make sure it sounds human.

3. Does the content match my company’s needs?

Generative AI tools can often produce seemingly random results, requiring multiple prompting rounds and extensive manual post-editing. Evaluate whether the AI tool can scale content to your growing business requirements, whether that involves creating different content versions, handling increasing volumes, adapting the content to various formats or translating content into other languages. A user-friendly and intuitive user interface also enhances productivity.

4. Are the style and terminology consistent?

Always make sure your content is consistent and aligned with your brand. We recommend that for business use, you choose an AI tool that automatically generates content that is customised to your business needs. Some AI-powered content creation tools, such as LanguageWire Generate, leverage a company’s own language resources to produce content that is aligned with a brand’s style and terminology. If the tool does not offer this feature, create a list of written brand guidelines, including terminology, and have your content team apply them to all content.

5. How secure is my data?

Unfortunately, not all tools comply with the highest security standards. So always remember to assess the data security and privacy features of the AI tool you use. Tools like LanguageWire Generate keep your data secure with enterprise-grade security, ISO standards, cloud-based infrastructure and compliance with GDPR and CCPA.

Introducing LanguageWire Generate

AI undoubtedly brings efficiency to content creation, but sometimes real success depends on the tool you use. LanguageWire Generate, our AI-powered content creation tool, uses the customer’s own language resources and delivers contextually-adjusted content that aligns with your brand’s style and terminology.

By leveraging state-of-the-art technology and your company’s language resources, LanguageWire Generate minimises content inaccuracies and produces high-quality content tailored to your business needs – without compromising on data security.

Would you like to try LanguageWire Generate and see how it meets your company’s needs? Get in touch and we can tell you more!

The article is based on LanguageWire’s article (Alisdair Mans Cornwell).

Tips for linguistic accessibility

30.1.2025 by Delingua

In June 2025, the Act on the Provision of Digital Services and the European Accessibility Directive will be extended to cover online stores and audiovisual services, among other things. What should you know about the amendments to the Act on the Provision of Digital Services and how can a translation agency help with the linguistic accessibility of content?

Accessibility means that everyone has equal access to services. The EU has introduced the Accessibility Directive. In Finland, its requirements are included in the Act on the Provision of Digital Services. The current Act on the Provision of Digital Services takes into account the accessibility requirements that have so far mainly applied to the public sector. In summer 2025, however, the accessibility requirements will be extended to cover also the private sector.

New requirements of the Act on the Provision of Digital Services

In June 2025, services covered by the Act on the Provision of Digital Services must meet the general accessibility requirements and obligations laid down in the Act. The Act on the Provision of Digital Services covers services intended for consumers, such as online stores, e-books, audiovisual services and communications services. The services must comply with the accessibility requirements after the transition period, on 28 June 2025.

The aim of the accessibility requirements is, in particular, to improve the ability of a website or mobile application to be used with different devices and assistive technologies. However, in addition to technical accessibility requirements, clear and understandable language must also be taken into account.

Tips for linguistic accessibility

More and more services are consumed online, which is why the accessibility of content has become an increasingly important criterion. In other words, accessibility is becoming the norm, which is why every online company should plan its digital services to be accessible both technically and linguistically – and a translation agency can help in this.

1. Do not ignore linguistic accessibility

The most important thing for accessibility is clear and comprehensible language. Technically well-executed content is of no use if it is linguistically clumsy or unclear. The text may be unnecessarily difficult to read or written with incorrect language. A website is easy to use when there are no technical challenges and the content is easy to understand.

The easiest way to produce linguistically accessible content is to write it in clear standard language, that is, in easily understandable language without jargon. Clear language is not the same thing as plain language, which is language where the structure and the vocabulary have been adapted to make it easier than standard language. The content and the target group are decisive factors in determining if plain language is needed.

2. Subtitle videos

It is a good idea to subtitle videos even if the law does not require it, because many people watch videos without sound. The text format is not precisely defined, but the most user-friendly method is adding captions that can be easily followed at the same time as watching the video.

At the moment, accessibility requirements do not require videos to be subtitled in other languages. In other words, the guidelines mandate that a Finnish video be subtitled in Finnish, a Swedish video in Swedish and so on. However, having the content translated strengthens the multicultural dimension of accessibility.

Services must also be accessible to those who speak a language other than the language in which the content was originally published. In Finland, public services are designed primarily for speakers of the national languages; however, in the light of accessibility, there is an increasing need to reach immigrants as well. With the help of translated subtitles, you can also reach a wider, international target audience.

3. Transcribe audio content

In audio recordings, such as podcasts, accessibility could be improved by transcribing them as written text. The accessibility requirements of the Act on the Provision of Digital Services require that audio-only broadcasts, such as podcasts, must also be accessible. According to the legislation, organisations affected by the requirements must provide a text version of the recording within two weeks.

For podcasts, this usually means a transcribed text version of the audio recording. As the text version must fulfil the requirements of accessibility, a simple script or summary of the podcast is not sufficient. In practice, the entire content of the recording must be provided in text form, including background sounds, and the text must also indicate who is speaking at any given time.

Creating a text version of the podcast ensures that everyone can enjoy the podcast. In addition, not everyone has time to listen to a 60-minute podcast, for instance: reading the text version is much faster.

If you are reaching for a larger audience, use a translated transcription, in which the podcast is transcribed into another language. You can also use a voiceover to do the entire podcast in a different language.

Corporate language strategy

A company’s language strategy means you decide on which languages will be used, in which channels and how. This raises a few important questions: is all content available in only one or several languages; which language is used on social media; is your website available in Finnish, English or both; and, in addition to Finnish and English, do you need other languages? In addition, the question of who writes, translates and maintains the foreign-language content is also an integral part of the language strategy. Corporate communications should be linguistically consistent, that is, logical. Choose a language strategy and stick to it.

Accessibility is in everyone’s interest. Issues such as the equal treatment of customers, a better user experience and access to a wider market should interest each company and organisation. Accessibility is a key advantage for a company!

Is there room for improvement in the linguistic accessibility of your company’s content? Contact us and let’s find the best solution for your needs!

LanguageWire Generate revolutionises content creation processes

27.11.2024 by Jari Herrgård

Have you tried using generative AI yet? Perhaps you have produced images or text with prompts? You have probably at least read about the possibilities offered by generative AI – if not, you must have been living on a desert island for the last couple of years!

AI tools have different user interfaces, some of which are ideal for small experiments and playing around. Some even provide a somewhat human user experience through dialogue. As if you were dealing with another person, not a machine!

However, it may be that the professional and truly efficient use of generative AI models are still in the planning stage for you. In text production, the results obtained with generative tools can seem slightly random, even if the text flows smoothly and provides a good starting point for further editing. Achieving a better output may require multiple prompting rounds and extensive manual post-editing.

Introducing LanguageWire Generate

At LanguageWire, we are experts in text processing and storage, and we want to offer our customers practical and easy solutions that make their text-related work as efficient as possible. With this in mind, we launched in October LanguageWire Generate, a monolingual text production tool. This platform solves the above-mentioned challenges, making the tool easy to use and ensuring the relevance of the output.

The basic concept of LanguageWire Generate is simple and powerful: with just a few straightforward choices, you can create new texts that are relevant to you and your organisation. Relevance is ensured by the RAG method and, most importantly, by your own language resources.

Leverage your company’s language resources

The key to using generative AI models is getting their output to best match the user’s expectations and the operating environment. Despite its many strengths, AI cannot read your mind (at least not yet), so it needs a little help. Retrieval-augmented generation (RAG) is one of the key techniques in this. In practice, this usually means that when you request something from a language model, you also give it information about the context or desired style, for example.

LanguageWire Generate yields the best results when at least 10,000 words of proven text materials are uploaded into it (Content Memory). These texts can be, for example, your organisation’s marketing materials or user guides. The most important thing is that you know that they are the kind of text that you would like to produce in the future, too.

You can improve the text quality not only with the above-mentioned text materials but also by uploading a glossary containing the terms you want to use. There are no strict format settings for the glossary: it can even be a very simple list of words.

The text materials and the glossary are used when LanguageWire Generate is requested to produce new texts. It finds suitable sections in earlier texts and word lists and uses them as models for new texts. These sources align new texts with your organisation’s style and ensure that your own terminology is used.

Specify text properties

Earlier content alone is not sufficient: the user must also describe what the new text is about and for what purpose it is needed. In LanguageWire Generate’s user interface, you can easily select the text format (e.g. Blog Post), tone of voice (Casual) and length (Medium). A few key settings are available for each item, but there is also the option of entering an attribute completely freely.

In addition to these, you need a content description, which you can write freely and in as much detail as you want. If you are just looking for inspiration, a short description will go a long way, but providing a more detailed definition is likely to give you a more ready-to-use text.

Another important feature is key terms: you can add as many of them as you need. Key terms are words that you want to appear specifically in this text but that do not need to end up in the termbase.

LanguageWire Generate supports efficient text production for a wide range of purposes. Would you like to try our solution and see how it meets your writing needs? Contact us and let us help you select the appropriate reference materials and create a glossary if necessary.

Nordic Business Forum 2024

22.10.2024 by Delingua

One of the most anticipated highlights of the business year, Nordic Business Forum, was held at Helsinki Expo and Convention Centre on 25–26 September 2024. This year was also a special anniversary as we were the official interpreting partner of the seminar for the eleventh time in a row.

Nordic Business Forum gathered together more than 6,500 participants from 40 countries, and almost 30,000 people followed the event via live stream. The two-day seminar included presentations by world-class thinkers, premium tips and intensive networking.

Delingua has offered professional simultaneous interpreting to seminar participants since the early years of the event. This year was the first time that our parent company LanguageWire was the official NBF interpreting partner. All presentations on the main stage were interpreted simultaneously from English into Finnish, Estonian, Swedish, Latvian and Lithuanian.

LanguageWire stand at NBForum

This year, we also had our own stand at the seminar, where we introduced LanguageWire’s extensive translation, interpreting and language technology services in more detail. One of the biggest attractions at our stand was our LEGO activity, which offered participants the opportunity to relax and build something concrete.

Below are some examples of what we demonstrated at our stand.

LanguageWire Generate, our newly released AI-powered content creation tool, is designed to simplify content creation processes and deliver high-quality content that aligns with your brand’s style and terminology.

Our AI-based machine translation service, LanguageWire Translate, is our vision of what kinds of requirements a machine translation system for corporate use should meet. The key features of LanguageWire Translate include a deep-learning neural network translation engine, extremely strong security and utilisation of the customer organisation’s language resources.

Of course, we also showcased LanguageWire’s entire language solutions portfolio, which is centred around our LanguageWire Platform, which seamlessly integrates our extensive range of advanced technology solutions.

Would you like to know more about our solutions?

Nordic Business Forum was once again a success – thank you to all participants! Hopefully, our paths will cross again in the future. In the meantime, you can read more about LanguageWire and our solutions.

Don’t hesitate to contact us if you would like to hear more!

language services

1. Is the information based on researched facts?

2. Does the content sound human?

3. Does the content match my company’s needs?

4. Are the style and terminology consistent?

5. How secure is my data?

Introducing LanguageWire Generate

New requirements of the Act on the Provision of Digital Services

Tips for linguistic accessibility

1. Do not ignore linguistic accessibility

2. Subtitle videos

3. Transcribe audio content

Corporate language strategy

Introducing LanguageWire Generate

Leverage your company’s language resources

Specify text properties

LanguageWire stand at NBForum

Would you like to know more about our solutions?

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