generative AI

5 points on using AI efficiently in your business

30.1.2025 by Delingua

Does your company use AI in content creation? For most companies, this is already part of everyday operations. Read our article for tips on how to ensure that AI tools serve your company’s goals optimally.

A recent survey (Content Marketing Institute, 2024) found that over 50% of companies use generative AI in content creation. AI is widely used to produce website content, email campaigns and various publications, among other things.

While AI delivers speed and efficiency in content creation, it needs to be accurate, brand-aligned, secure and of the highest high quality. How can we ensure that AI-generated content meets these requirements? And what kind of solution does LanguageWire offer?

We listed five points to keep in mind when using AI tools:

1. Is the information based on researched facts?

If the tool you use is not able to leverage your company’s language resources, such as your termbase and translation memory, you should be extra careful regarding the accuracy of the information. “AI hallucinations” refers to a generative AI tool producing incorrect, misleading or completely erroneous information but still presenting it as factually true. This is an unfortunately common phenomenon and even if the tool provides sources, the information can be unreliable.

AI can also expose you to the risk of plagiarism by copying content directly from sources. If the AI tool you are using does not automatically check for content originality, use plagiarism detection tools to scan for copied content.

2. Does the content sound human?

AI-generated text can easily sound robotic and monotonous. For example, the text may use phrases that do not sound natural or too far-fetched expressions that still somehow miss the point. AI does not completely replace creative work or expertise, but it is an excellent tool for creative planning. Not all generative AI output is flawless, so make sure you carefully check the tone, style, and readability of your content and make sure it sounds human.

3. Does the content match my company’s needs?

Generative AI tools can often produce seemingly random results, requiring multiple prompting rounds and extensive manual post-editing. Evaluate whether the AI tool can scale content to your growing business requirements, whether that involves creating different content versions, handling increasing volumes, adapting the content to various formats or translating content into other languages. A user-friendly and intuitive user interface also enhances productivity.

4. Are the style and terminology consistent?

Always make sure your content is consistent and aligned with your brand. We recommend that for business use, you choose an AI tool that automatically generates content that is customised to your business needs. Some AI-powered content creation tools, such as LanguageWire Generate, leverage a company’s own language resources to produce content that is aligned with a brand’s style and terminology. If the tool does not offer this feature, create a list of written brand guidelines, including terminology, and have your content team apply them to all content.

5. How secure is my data?

Unfortunately, not all tools comply with the highest security standards. So always remember to assess the data security and privacy features of the AI tool you use. Tools like LanguageWire Generate keep your data secure with enterprise-grade security, ISO standards, cloud-based infrastructure and compliance with GDPR and CCPA.

Introducing LanguageWire Generate

AI undoubtedly brings efficiency to content creation, but sometimes real success depends on the tool you use. LanguageWire Generate, our AI-powered content creation tool, uses the customer’s own language resources and delivers contextually-adjusted content that aligns with your brand’s style and terminology.

By leveraging state-of-the-art technology and your company’s language resources, LanguageWire Generate minimises content inaccuracies and produces high-quality content tailored to your business needs – without compromising on data security.

Would you like to try LanguageWire Generate and see how it meets your company’s needs? Get in touch and we can tell you more!

The article is based on LanguageWire’s article (Alisdair Mans Cornwell).

LanguageWire Generate revolutionises content creation processes

27.11.2024 by Jari Herrgård

Have you tried using generative AI yet? Perhaps you have produced images or text with prompts? You have probably at least read about the possibilities offered by generative AI – if not, you must have been living on a desert island for the last couple of years!

AI tools have different user interfaces, some of which are ideal for small experiments and playing around. Some even provide a somewhat human user experience through dialogue. As if you were dealing with another person, not a machine!

However, it may be that the professional and truly efficient use of generative AI models are still in the planning stage for you. In text production, the results obtained with generative tools can seem slightly random, even if the text flows smoothly and provides a good starting point for further editing. Achieving a better output may require multiple prompting rounds and extensive manual post-editing.

Introducing LanguageWire Generate

At LanguageWire, we are experts in text processing and storage, and we want to offer our customers practical and easy solutions that make their text-related work as efficient as possible. With this in mind, we launched in October LanguageWire Generate, a monolingual text production tool. This platform solves the above-mentioned challenges, making the tool easy to use and ensuring the relevance of the output.

The basic concept of LanguageWire Generate is simple and powerful: with just a few straightforward choices, you can create new texts that are relevant to you and your organisation. Relevance is ensured by the RAG method and, most importantly, by your own language resources.

Leverage your company’s language resources

The key to using generative AI models is getting their output to best match the user’s expectations and the operating environment. Despite its many strengths, AI cannot read your mind (at least not yet), so it needs a little help. Retrieval-augmented generation (RAG) is one of the key techniques in this. In practice, this usually means that when you request something from a language model, you also give it information about the context or desired style, for example.

LanguageWire Generate yields the best results when at least 10,000 words of proven text materials are uploaded into it (Content Memory). These texts can be, for example, your organisation’s marketing materials or user guides. The most important thing is that you know that they are the kind of text that you would like to produce in the future, too.

You can improve the text quality not only with the above-mentioned text materials but also by uploading a glossary containing the terms you want to use. There are no strict format settings for the glossary: it can even be a very simple list of words.

The text materials and the glossary are used when LanguageWire Generate is requested to produce new texts. It finds suitable sections in earlier texts and word lists and uses them as models for new texts. These sources align new texts with your organisation’s style and ensure that your own terminology is used.

Specify text properties

Earlier content alone is not sufficient: the user must also describe what the new text is about and for what purpose it is needed. In LanguageWire Generate’s user interface, you can easily select the text format (e.g. Blog Post), tone of voice (Casual) and length (Medium). A few key settings are available for each item, but there is also the option of entering an attribute completely freely.

In addition to these, you need a content description, which you can write freely and in as much detail as you want. If you are just looking for inspiration, a short description will go a long way, but providing a more detailed definition is likely to give you a more ready-to-use text.

Another important feature is key terms: you can add as many of them as you need. Key terms are words that you want to appear specifically in this text but that do not need to end up in the termbase.

LanguageWire Generate supports efficient text production for a wide range of purposes. Would you like to try our solution and see how it meets your writing needs? Contact us and let us help you select the appropriate reference materials and create a glossary if necessary.

How generative AI can help elevate your work and boost efficiency

26.4.2024 by Delingua

In the last year, awareness of Generative AI has skyrocketed. The availability of newer and more powerful GPT models has given everyone a chance to benefit from this new technology.

But what exactly are those benefits? How is generative AI really going to change the way you work and why should we be investing our time in understanding these new, powerful tools.

Let’s look at some ways you can use AI to help you work smarter and faster than ever.

Kickstart Creativity

Generative AI is a great starting point for getting your ideas on the page. When working creatively, nothing can be worse than blank page syndrome, where the cursor blinks at you incessantly while you wait for inspiration to strike.

From creating article outlines, to writing first drafts of content, Generative AI can help you jump start your creativity and speed up your workflows. Use it to create first draft outlines or give you heading ideas to get you started. If you’re really stuck it can even create a first draft from scratch to fill that first page.

You can use the new wave of AI tools to help break this cycle and start getting new ideas on the page for you to then finesse with your own style, voice and creativity.

Maintain Consistency & Quality

When working on multilingual content, you want to always maintain a consistent tone of voice and use the right business language. This can be tricky when you have content creators or translators working all around the world and often across different languages.

By interlinking your Generative AI tool with your company termbase and other linguistic assets like translation memories, you can ensure that any content your AI tool generates for you will maintain the correct business tone and language to ensure consistency.

You can train your AI model on your linguistic assets to ensure that it knows your tone of voice, what terms you use and how to spell and write them correctly. This will save you time and effort when validating and boost the overall quality of your content.

Personalise Customer Experiences

It can be difficult to provide always-on multilingual customer service, especially on a global scale. However, AI chatbots can help provide a customer service presence even when your employees are off the clock.

With the latest versions of AI models, these chatbots can be programmed to provide a huge amount of personalised interaction with your customers, in their own language.

Always-on AI chatbots can provide friendly, helpful support to your customers at any time of the day and respond in a conversational manner that seems natural. They can pull data directly from customer databases to personalise the experience and make answering customer queries simple in any language.

Boost Productivity

Data analysis is one of the key areas where AI can help make our lives much easier. AI models are trained on large datasets, and they can easily absorb, review and analyse data in a second before returning the results in an easy-to-read format.

One powerful way this can be used is to summarise long texts. AI can quickly read and create a summary of a longer document by identifying the key points and adding them to a bulleted list. It can also create short-form copy from long-form documents, for example it could build social media posts based on blog articles.

You can input large data sets of any variety into your AI tool and asking them to identify trends, format the content in a variety of ways or to extract key information quickly and easily, cutting down on the manual effort required.

Additionally, you can use an AI tool to help you be more productive in other tools such as Excel by asking you to write a formula that will analyse your data for you in that application.

You do need to be careful about where and what data you upload to open and public AI tools as there is no protection on who can see your data once it is uploaded. Make sure you only upload sensitive data to a company you trust who can provide assurances that nothing will be kept or shared after the task is completed.

Make Generative AI work for you

Generative AI is a powerful tool that you can use to enhance your daily workflows. From creativity to communication, the possibilities are endless. Getting the most out of AI includes understanding how to input the right prompt. If you would like to learn more about AI prompting, read our detailed guide.

Interested to learn more about what LanguageWire AI tools can do for you and your business? Contact us and let’s talk more!

This article was originally published by LanguageWire Company (Verity Hartley).

Artificial intelligence – the latest localisation superpower

22.3.2024 by Delingua

What is generative AI?

29.1.2024 by Delingua

We’re on the cusp of a technological revolution. One that promises to change how we research, work, and even live. 2023 was the year of Generative AI.

Generative AI isn’t just a buzzword; it’s a powerful force that has the potential to transform the way we communicate with each other and create content. It’s like having a creative genius, a tireless assistant, and a subject matter expert at your fingertips, ready to help your business thrive in an era where innovation is the name of the game.

So, whether you’re an industry leader looking to revolutionize your business or simply someone curious about the many possibilities of technology, get ready to discover just what exactly Generative AI has to offer.

Let’s dive in.

What is Generative AI?

Generative AI, short for Generative Artificial Intelligence, is a cutting-edge technology that empowers machines to autonomously create content across various domains. Unlike traditional computer programs that follow predefined rules, Generative AI models are designed to simulate human-like creativity, decision-making, and problem-solving processes.

At the heart of Generative AI lies the concept of machine learning, particularly deep learning, a subset of artificial intelligence. These AI models are capable of not only processing and analysing vast amounts of data but also generating new content based on the patterns and knowledge they’ve gleaned from the data they are trained on.

Versatility of Generative AI

Generative AI is incredibly versatile and can be applied in a variety of different ways to aid content creation and research. For example:

Content Generation: Generative AI can create written content, including articles, blog posts, product descriptions, and marketing materials. It can generate text in different styles, tones, or languages, making it a valuable tool for content marketers and copywriters.

Art and Design: In the creative world, Generative AI can produce art, design concepts, and even music compositions. Artists and designers can use AI-generated content as a source of inspiration or to augment their existing creative processes.

Simulation and Prediction: In industries such as finance and logistics, Generative AI can simulate scenarios, predict outcomes, and provide recommendations. This assists businesses in making data-driven decisions and allows data analysts to optimise their workflows.

Personalisation: Generative AI analyses user data to tailor content and recommendations. For instance, e-commerce platforms use it to suggest products based on a customer’s browsing and purchase history, enhancing the shopping experience for a user.

Language Translation: Language models like GPT-3 can translate text from one language to another with a high level of accuracy in many language pairs and can be further personalised with business-relevant language using termbases and translation memories as training data.

How Does Generative AI Work?

At its core, Generative AI relies on the power of large datasets and complex algorithms. These AI models are trained on massive amounts of data, learning to mimic human creativity and decision-making processes. For instance, OpenAI’s ChatGPT, currently the most well-known Generative AI model, has been trained on a diverse range of internet text, making it capable of producing high-quality content across various domains.

Generative AI operates on a blend of advanced algorithms, vast datasets, and deep learning techniques. Let’s delve a little deeper into the technicalities of Generative AI to help you understand its fundamental mechanisms.

1. Data and Training

As we said above, the core of Generative AI is the process of training. Imagine it as teaching a machine to understand and generate content by exposing it to a massive amount of data. For instance, in the case of language generation, an AI model is trained on vast collections of text, encompassing everything from books and articles to websites and social media posts.

2. Neural Networks

The central component of Generative AI is a neural network, which mimics the structure and function of the human brain. Neural networks are composed of interconnected nodes, or artificial neurons, organised in layers. There are typically three types of layers in a neural network:

Input Layer: This is where data is initially fed into the network.
Hidden Layers: These intermediate layers process and transform the data.
Output Layer: The final layer produces the desired output, which, in the case of Generative AI, is the generated content.

3. Learning and Weights

During training, the AI model learns the relationships and patterns within the data by adjusting the strengths of connections between artificial neurons. These connection strengths are referred to as “weights.”. The learning process involves iteratively adjusting these weights to minimise errors and make the model better at predicting or generating content.

4. Generating Content

Once the AI model is sufficiently trained, it can generate content by taking an initial input, often referred to as an “input” or “prompt,” and processing it through its neural network. The model then leverages the patterns and associations it has learned from the training data to produce coherent and contextually relevant output.

5. Fine-Tuning

To make the generated content even more accurate and tailored to specific tasks, businesses often engage in a process called “fine-tuning.” This involves training the model on a narrower dataset that aligns more closely with the desired application. For example, a company might fine-tune a Generative AI model on its product descriptions to ensure they match its brand style and tone.

How Businesses Can Leverage Generative AI

Generative AI’s ability to create content autonomously is a game-changer for businesses. It can automate content generation, reduce operational costs, enhance personalisation, and accelerate innovation.

The business advantages of Generative AI are multifaceted. Firstly, it offers cost-effective content generation. Imagine automating the creation of product descriptions, social media posts, or even legal documents. This not only saves time but also reduces operational costs.

Moreover, Generative AI enhances personalization and customer engagement. By analysing user data, it can generate tailored recommendations, advertisements, and even chatbot responses, leading to higher customer satisfaction and loyalty.

Additionally, Generative AI accelerates product development. It can assist in generating design concepts, and prototypes, and even simulate product performance under different conditions, helping businesses bring new products to market more quickly.

The benefits and use cases for specific industries are still being explored but the potential of this new technology seems limitless. For example, the healthcare industry has already started utilising Generative AI for drug discovery, predicting disease outcomes, and even generating medical reports.

Concerns and Challenges Surrounding Generative AI

While Generative AI offers tremendous potential for businesses, it’s essential to address certain concerns and challenges to ensure responsible and ethical usage rather than blindly embracing new technology without proper scrutiny. There are some issues you need to consider before implementing Generative AI into your processes.

Ethical Considerations

Generative AI can sometimes produce content that is misleading, offensive, or biased. This raises ethical concerns, especially when businesses use AI-generated content in customer-facing communications or decision-making processes.

Privacy and Data Security

Generative AI relies on extensive datasets, and using this data responsibly is critical. Mishandling data can lead to privacy breaches and regulatory violations, potentially damaging your business’s reputation.

Regulatory Compliance

AI, especially in highly regulated industries like finance and healthcare, must comply with a myriad of regulations. Ensuring that AI-generated content meets these standards can be challenging.

Training Data Quality

The quality and representativeness of training data can influence the effectiveness of Generative AI. Biased or incomplete data can lead to biased or inaccurate AI outputs.

Generative AI holds immense promise for businesses, but it also presents challenges that must be addressed responsibly. By implementing ethical guidelines, prioritising data security, defining accountability, and remaining vigilant, businesses can harness the power of Generative AI while minimising risks. The key is to strike a balance between innovation and responsibility, ensuring that AI serves as an asset to your organisation without compromising ethics and integrity.

The Future of Generative AI and Language Service Providers

At LanguageWire we have already talked in depth about how we foresee Large Language Models being the future of not only content generation but also machine translation.

Embracing this new technology will be the next step in innovation in this field. The field of Generative AI is constantly evolving, and we anticipate even more remarkable developments in the future.

This article was originally published by LanguageWire (Verity Hartley)

generative AI

1. Is the information based on researched facts?

2. Does the content sound human?

3. Does the content match my company’s needs?

4. Are the style and terminology consistent?

5. How secure is my data?

Introducing LanguageWire Generate

Introducing LanguageWire Generate

Leverage your company’s language resources

Specify text properties

Kickstart Creativity

Maintain Consistency & Quality

Personalise Customer Experiences

Boost Productivity

Make Generative AI work for you

What is Generative AI?

Versatility of Generative AI

How Does Generative AI Work?

1. Data and Training

2. Neural Networks

3. Learning and Weights

4. Generating Content

5. Fine-Tuning

How Businesses Can Leverage Generative AI

Concerns and Challenges Surrounding Generative AI

Ethical Considerations

Privacy and Data Security

Regulatory Compliance

Training Data Quality

The Future of Generative AI and Language Service Providers

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