Archives for December 2021

Thank you for the cooperation and welcome 2022!

28.12.2021 by Katja Virtanen

As 2022 is nearly upon us, the thing that most immediately comes to our minds is probably the fact that we failed to shake the COVID-19 pandemic before the end of 2021. Nonetheless, the wheels of the “new normal” roll on, and we want to remain optimistic, hoping for a better new year.

Now, with two years of the global pandemic under our belt, the translation industry can let out a sigh of relief: customers continue to order language services, which have possibly even diversified and gained a more pivotal role than before. Multilingual crisis communications and language technology have become a more central part of our customers’ everyday operations.

Successful brand refresh

In true Delingua fashion, we were not left helpless even during the worst times of uncertainty during the pandemic. At the end of last year, we refreshed our brand, which showed in the form of an updated visual identity and website. We wanted to further showcase our Finnish roots and our own story, along with references regarding our customers and services.

In addition to the growth in sales, we have also received verbal feedback on our new look. We have been pleased to hear our customers’ comments that we have a strong brand and clear website. Delingua is seen as a formidable yet laid-back and approachable company providing high-quality service, which is the exact image that we had strived to convey!

Delivering on our promises to our customers

Our marketing is not just empty words. According to our November 2021 customer survey, 97.5 per cent of Delingua’s customers were either satisfied or very satisfied with our services. When it comes to customer service, the results are even more impressive. Up to 99.3 per cent of our customers felt that it was easy to get service from Delingua.

Moreover, our customers thought that we separated ourselves from the pack in terms of the quality of our customer service, our punctuality and the open and predictable pricing. Our competent personnel was praised in particular: the personal touch to our customer service, the readiness to serve and the good customer experience came up frequently in the responses we received.

We sincerely thank you

As the proverbial captain of this ship, results such as these really put a smile on my face. The captain and crew alike can be happy with the results we have achieved through our hard work.

Atop our agenda are the areas where we did not yet succeed as well as we had hoped. We continue to strive to be the most sought-after partner for all the language services our customers need in Finland.

On behalf of all of Delingua, I want to thank our customers for the cooperation and for placing your trust in us in 2021. May 2022 be a year filled with good fortune and delightful encounters for all of us!

Delingua awarded the Continuous Achiever 2012–2021 certificate

17.12.2021 by Delingua

BRAND & STORY – the power of stories in the international market

9.12.2021 by Delingua

We have had the pleasure of taking part in the internationalisation of many companies. We are also fascinated by the stories that small and large companies alike have to tell. Therefore, we wanted to invite our customers to discuss this important subject with us.

Our customer event Brand & Story, held at Clarion Hotel on November 30, 2021, was a continuation of our event of the same name, held in spring 2020. Our long-awaited customer event in 2020 happened to coincide with the infamous week when society was shut down. With some trepidation, we met our customers live for the last time in a long time.

Live event – long time no see

And how wonderful it felt to arrange a live event again, making sure that we also took the necessary precautions, of course. We were grateful to be able to reunite with people, and we also heard stories and gained brand knowledge from some of the top speakers in the industry.

We had Tobias Dahlberg, Brand Consultant and Entrepreneur, Niklas Koiso-Kanttila, Director of Strategy and New Business at Fiskars, and Totti Nyberg, Chief Creative Officer at Makia and Manna & Co, speak at our event.

How is a brand created?

Why does a company need a story and a brand? As was emphasised in all the presentations, a company simply cannot succeed without a strong brand and story. In all industries, there are competitors whose offering of goods and services is similar to that of your own company. The brand and the story are the elements that make you stand out.

In his presentation, Tobias Dahlberg summed up how to create a genuine brand. At the heart of it all, there is one single question: Why should the customers choose you? In order to find the answer to the central question, we can ask more specific questions: Who are your customers? What motivates them? What do you represent? What is your own market position and offering? What are the customer’s other options? Based on the answers, a story is derived, and this story is the essence of your brand.

The power of stories in the international market

In the story section, we heard about both Iittala and Makia‘s road to the international market. Both companies have had to determine the answers to the above questions, both in their own unique way. While Iittala represents an internationally appealing, progressive Nordic lifestyle, Makia stays true to its Punavuori roots, for which there is a market, too.

It was extremely interesting to hear the stories behind the formation of the brands! We hope that the morning had something for everyone involved and that we can once again meet and hear more brand stories very soon!