Does your company use AI in content creation? For most companies, this is already part of everyday operations. Read our article for tips on how to ensure that AI tools serve your company’s goals optimally.
A recent survey (Content Marketing Institute, 2024) found that over 50% of companies use generative AI in content creation. AI is widely used to produce website content, email campaigns and various publications, among other things.
While AI delivers speed and efficiency in content creation, it needs to be accurate, brand-aligned, secure and of the highest high quality. How can we ensure that AI-generated content meets these requirements? And what kind of solution does LanguageWire offer?
We listed five points to keep in mind when using AI tools:
1. Is the information based on researched facts?
If the tool you use is not able to leverage your company’s language resources, such as your termbase and translation memory, you should be extra careful regarding the accuracy of the information. “AI hallucinations” refers to a generative AI tool producing incorrect, misleading or completely erroneous information but still presenting it as factually true. This is an unfortunately common phenomenon and even if the tool provides sources, the information can be unreliable.
AI can also expose you to the risk of plagiarism by copying content directly from sources. If the AI tool you are using does not automatically check for content originality, use plagiarism detection tools to scan for copied content.
2. Does the content sound human?
AI-generated text can easily sound robotic and monotonous. For example, the text may use phrases that do not sound natural or too far-fetched expressions that still somehow miss the point. AI does not completely replace creative work or expertise, but it is an excellent tool for creative planning. Not all generative AI output is flawless, so make sure you carefully check the tone, style, and readability of your content and make sure it sounds human.
3. Does the content match my company’s needs?
Generative AI tools can often produce seemingly random results, requiring multiple prompting rounds and extensive manual post-editing. Evaluate whether the AI tool can scale content to your growing business requirements, whether that involves creating different content versions, handling increasing volumes, adapting the content to various formats or translating content into other languages. A user-friendly and intuitive user interface also enhances productivity.
4. Are the style and terminology consistent?
Always make sure your content is consistent and aligned with your brand. We recommend that for business use, you choose an AI tool that automatically generates content that is customised to your business needs. Some AI-powered content creation tools, such as LanguageWire Generate, leverage a company’s own language resources to produce content that is aligned with a brand’s style and terminology. If the tool does not offer this feature, create a list of written brand guidelines, including terminology, and have your content team apply them to all content.
5. How secure is my data?
Unfortunately, not all tools comply with the highest security standards. So always remember to assess the data security and privacy features of the AI tool you use. Tools like LanguageWire Generate keep your data secure with enterprise-grade security, ISO standards, cloud-based infrastructure and compliance with GDPR and CCPA.
Introducing LanguageWire Generate
AI undoubtedly brings efficiency to content creation, but sometimes real success depends on the tool you use. LanguageWire Generate, our AI-powered content creation tool, uses the customer’s own language resources and delivers contextually-adjusted content that aligns with your brand’s style and terminology.
By leveraging state-of-the-art technology and your company’s language resources, LanguageWire Generate minimises content inaccuracies and produces high-quality content tailored to your business needs – without compromising on data security.
Would you like to try LanguageWire Generate and see how it meets your company’s needs? Get in touch and we can tell you more!
The article is based on LanguageWire’s article (Alisdair Mans Cornwell).